Analysts to no longer provide NPD sales data

Monday, 28th March 2011 14:32 GMT By Johnny Cullen

Analysts are no longer allowed to provide confidential sales data from the NPD Group, the tracker has said.

The firm says analysts are not to discuss sales numbers with media or reporters in interviews, emails, notes and in other cases, may have to remove the media from mailing lists.

Analyst firms, such as Wedbush Morgan, have provided a select amount of information on sales figures not reported publicly by NPD recently.

NPD decided last year to stop reporting on sales numbers for software and hardware.

NPD said recently it would look into providing digital sales data in reports in the future.



  1. Razor

    Oh great news.

    Now things will become more vague than ever before.

    #1 4 years ago
  2. Robo_1

    That’ll be half the members of GAF on suicide watch then.

    #2 4 years ago
  3. pukem0n

    screw NPD, just use vgchartz numbers…

    #3 4 years ago
  4. Blerk

    Y…eah. Except VGChartz numbers are all totally made up.

    This is terrible. Basically now we’ll have absolutely no idea how well anything sold unless the publishers themselves decide to tell us. Which they won’t.

    #4 4 years ago
  5. theevilaires

    Psychotext is somewhere balled up in a corner crying right now :D

    #5 4 years ago
  6. Aimless

    @4 You say terrible but let’s be honest: the gaming community’s obsession with sales numbers is weird. Not that the information is devoid of merit, but rarely is it used constructively.

    #6 4 years ago
  7. Christopher Jack

    @6, Well huge sales numbers normally means a sequel.

    #7 4 years ago
  8. theevilaires


    #8 4 years ago
  9. monu-mental

    See, this is NOT good for the industry. Why hide sales numbers here, when in every other entertainment segment those very numbers are wide open? I really don’t like this trend.

    In other news, this:

    #9 4 years ago
  10. RomaTotti10

    This sucks!

    #10 4 years ago
  11. Ireland Michael

    Sucks? This is great.

    The less pissing matches between fanboys, the bettrr.

    In reality, what purpose do these kind of figures provide most of us beyond giving format whores and wannabe accountants something to wank over?

    #11 4 years ago
  12. theevilaires

    ^ yea thats less copy and pasting you have to do from other sites.

    #12 4 years ago
  13. Ireland Michael

    @12 Considering I’ve never given a rats ass about how well one particular format sells over another, your remark is redundant.

    #13 4 years ago
  14. ManuOtaku

    Well while i agree that this will take down some flame wars between fanboys, which is good, i think that is also bad, because when you dont divulge an information, no matter what this is information is related to, is like you are hiding something, and that can be asume as bad, missinformation, or non information like this case, only leaves to a noneducated person, even in games.

    #14 4 years ago
  15. DSB

    This is going to change nothing in terms of flamewars. Don’t kid yourselves.

    Fanboys are fanboys, they’re all monotones. It doesn’t matter if they have numbers or actual facts, because they don’t care to qualify what they say, any more than a football supporter cares to qualify why he supports a certain team.

    They bought a console (or a PC) and now it’s their religion. Reality never comes into play.

    All this does is provide laymen with less information to form a picture of the current trends.

    #15 4 years ago
  16. deathgaze


    Also, it deprives other industry analysts and administrators valuable data concerning these trends. Say, for example, I want to determine what the ten most popular online action games are because I’m opening a cybercafe. NPD would’ve been a great place to get that information. Not any more.

    This once again demonstrates exactly how immature the game industry is. They’ll gladly toot their horn when they hit one million sold, but anything less and they’re mum. Hollywood and the music industry gladly shares their sales numbers and other metrics on a regular basis. For some reason, the game industry is stubbornly quiet.

    Earth to game CEOs: Get over yourselves.

    #16 4 years ago
  17. Ireland Michael

    @16 They’re not denying the analysts anything. They’re simply denying them the right to publicly discuss the figures they provide.

    It’s a company’s job to do that, not the “analysts”.

    #17 4 years ago
  18. Blerk

    I don’t know about ‘stopping fanboy pissing matches’, Michael – this will fuel them if anything. Without any actual ‘facts’ into the equation there’s nothing to prevent either side from spouting whatever flavour of bullshit they ‘heard a rumour about’ whenever they feel like it.

    #18 4 years ago

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