Easy boss Cousens: $60 games are “exploitative”

Tuesday, 22nd March 2011 12:02 GMT By Johnny Cullen

Easy Studios boss Ben Cousens has said that games that are priced at $60 are “exploitative.”

Speaking to RPS, Cousens said it was a “harsh business model.”

“I can’t think of anything more exploitative than gating all of your content behind having to pay someone $60,” he said.

“That’s a really harsh business model if you think about it objectively. What we do is enable everyone to play the game, and figure out if they like it.

“If they don’t like it they can walk away and they don’t lose anything.”

Easy is the free-to-play studio from EA that’s developed Battlefield Heroes and Battlefield Play4Free, which will start rolling out into an open beta from next week. P4F is seen as a mix of content from Bad Company 2 and Battlefield 2.

It’ll fully open on April 4.



  1. Gekidami

    I’d rather pay 60 once for a full games worth of content then play a free game with a ridiculous number of maps & modes, and where skill is replaced by how much real money you spend on items.

    #1 4 years ago
  2. lonndubh

    New games are often €70 in France

    #2 4 years ago
  3. Hunam

    People don’t have to pay $60 if they don’t want. But people are impatient and lack a proper understanding of value and just throw money away because they can.

    #3 4 years ago
  4. OlderGamer

    Alot of games are more then 60usd when you consider the DLC. Sure you could avoid the DLC, but you could also avoid the game too. However if you want the full experience or what to play online with your friends, the DLC is often a must.

    Free2Play games aren’t all bad, mind you. Some are tho. But lets take EQ2 Free Adventure. The game client is free, and you can reach level cap free. If you want more bag space. The last level/rank of spells. More toons. More races. More classes. Then you have to buy them. But when you compare that to Rift or WoW, you will save 50 of the game client. Save more on expansions(tho you do have to buy new expansions in f2p EQ2 – the old ones are included in your free download). You will save 15 each month in subs.

    With their biz model you the game could easily spend money to play. But you don’t HAVE to. And even if you did, you will still be spending far less to get the same experience as could be had in the traditional model.

    IMO, f2p is viable. However the level of microtransactions involved are the defining criteria.

    #4 4 years ago
  5. Grimrita

    If gamers can see value for money, I dont think there is a problem with games costing $60. However, shoddy review scores, unfinished buggy releases IS damaging the industry and it needs to stop.

    Sales are in decline as a result and combine that with lack of innovation, things will only get worse.

    #5 4 years ago
  6. Seuli

    *cough, over here in Switzerland console games are usually between 80 and 100 chf with Activis$ion games sometimes at 109 chf (regular editions, no special/hyper/limited whatever versions) … oh, btw, 1 chf = $1.1

    #6 4 years ago
  7. Kysshin

    Games are 60-70 euros in some European Countries and that’s more than 60 dollars mind you.

    I wonder what’s the word for such prices. Extortion maybe ?

    #7 4 years ago
  8. ManuOtaku

    Here in Venezuela new games and old games alike, cost 200$, so if we can live with that iam sure you can, obviously, when this price goes up in the states, also our price goes up too. T_T

    #8 4 years ago
  9. Deacon

    This is why we all welcome demos and the likes of this very website we are all currently sitting on.

    Only complete tards will rush out to spaff $60 on a game they haven’t even read about.

    People buy too many games anyway…. errrrrr….. yeah.

    #9 4 years ago
  10. HauntaVirus

    If the game is worth $60 to me, then I’ll buy it. It’s just that simple.

    #10 4 years ago

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