Insomniac: “Core audience isn’t really expanding much,” industry needs to broaden the audience

Friday, 18th March 2011 21:12 GMT By Stephany Nunneley

Insomniac Games CCO Brian Hastings believes social games face lees problems than core titles, especially when it comes to financing. Therefore, the market has to expand in order to survive.

Speaking with CasualGaming, Hastings talked about the studio’s social development division, Insomniac Click.

“I’m not in the doom-and-gloom camp in terms of the health of the console market, but I do think it’s becoming increasingly challenging in that space,” he said. “It’s getting to the point where only the very best triple-A console games are profitable.

“That core audience isn’t really expanding much and the total dollars each core gamer spends isn’t going up, so as triple-A budgets inflate, each developer has to steal players away from other games in order to simply keep their revenues above their costs,” he said. “The only long term viable solution for all parties would be to expand the audience.

“So I don’t think that every console developer needs to join the social and mobile markets to survive, but as an industry we do need to broaden our audience in order to have more companies survive in general.

“You still have to compete with the other top teams in the industry. They’re not giving away free money in the social and mobile space.”

Hastings hopes that a year out, Insomniac Click will have a game that helps blur the line between the console and social gaming audience.



  1. Bond James Bond

    The only long term viable solution for all parties would be to expand the audience.

    Hence, why the Wii is the best selling console this gen and the DS is the best selling handheld…

    #1 4 years ago
  2. Dannybuoy

    Who is Lee and why are they facing his problems? Typofail Steph :-)

    #2 4 years ago
  3. FrankieDF

    @#1 That’s good for Nintendo. Not working out so well for some developers.

    #3 4 years ago
  4. szaromir

    This guy is such a loon. Just google “insomniac hastingas 10 reasons why ps3 will win”. It’s so ridiculously funny to read it now (it was back then, but now even moreso).

    #4 4 years ago
  5. DeathJynx

    @4 I believe it pertained to 360 vs ps3. In which case I see gis points as very valid and he still has 5 years to see his prediction come true.

    #5 4 years ago

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