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Pachter: Post-thanksgiving Madden NFL 12 release would “impact” sales

Thursday, 17th March 2011 11:46 GMT By Johnny Cullen

Michael Pachter’s said that a release of Madden NFL 12 release after thanksgiving would “impact” sales of the game.

The Wedbush Morgan’s analyst’s comment comes as the new NFL season is in threat due to a lockout by players over union issues.

“It’s still too early to call, since the lockout is happening in March and Madden launches in August,” Pachter told The Hollywood Reporter.

“That’s a lot of time to fix things, although most commentators don’t sound very optimistic. My guess is that a complete cancellation of the NFL season would cost Madden around 50 percent of sales, and a delay of the season would be far less impactful.

“If the season is only delayed a week or two and fans aren’t alienated, there would be only a very small impact; if delayed through Thanksgiving (when the holiday selling season begins in earnest), the impact would be far greater.”

EA insists it will release Madden NFL 12 this year, resolved dispute or not.

“Fans of Madden NFL will not have their seasons interrupted regardless of when the labor issues are resolved,” US PR director at EA Sports, Rob Semsey, told THR.

“EA Sports will release Madden NFL 12 in August, complete with exciting new features and product innovation that will allow NFL fans to fill their desire for football.”

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5 Comments

  1. DiodeX

    How about exciting Zone coverage?, that would be nice!

    #1 4 years ago
  2. OlderGamer

    NCAA Football has been the better game for a while now, imo, of course. I only buy older versions of madden anyways(one or two years behind the new ones). NCAA Football is on of the very few games I often buy brand new(tho last I skipped last years due to inflation, gas, food, and teenage prices). I will be buying this years NCAA(if they allow for total conference realiengment) and last years Madden.

    #2 4 years ago
  3. Gama_888

    @2
    if you only buy older versions of madden how can you say that ncaa is better? xD

    #3 4 years ago
  4. OlderGamer

    @3 lol

    Because I have most of both games, just one year behind for madden. Tho the last version of either I own is ’10. Both games have pretty much just become roster updates with a gimmick or slight change each season to the game modes/mechanics.

    But when your driving down the line with the QB and make that last second pitch to your tail back, then carry for first down … thats an unbeatable feeling! That and in NCAA Football is the only way the Syracuse Orange are going to win back to back to back championships!

    Gotta love video sports games.

    #4 4 years ago
  5. IL DUCE

    And the situation is actually the players got locked out by the owners after the player’s union decertified last Friday when negotiations were at a stand still.

    #5 4 years ago

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