Report: Zune dead, no more models to be made

Tuesday, 15th March 2011 12:09 GMT By Patrick Garratt

Zune is no more, according to this Bloomberg report, who, citing “a person familiar with the decision,” is claiming that Microsoft will now stop releasing new versions of the handheld.

Microsoft’s Zune

First released in late 2006.

Designed to compete with Apple’s iPod.

Made it to a fourth generation, the last being Zune HD, released on September 15, 2009.

Zune software is used for media delivery on PC, Xbox 360 and Windows Phone 7.

Microsoft is reportedly to stop releasing new models of Zune, ending a fantasy that started in 2006 of competing with Apple’s iPod.

The company will now apparently focus on pushing Zune software onto phones and other platforms – such as Xbox 360 and Windows Phone 7.

Microsoft has declined to comment on the story.

“We have nothing to announce about another Zune device — but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America,” the company said in an e-mailed statement.

“We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms.”

Promise, rarely delivery

Zune’s relationship with games has always been one of promise, but rarely delivery. Project Gotham Racing: Ferrari Edition was a glimpse at what could have been, and was shown for Zune HD just after the upgrade released at the end of 2009, but the majority of games for the system were traditional mobile affairs of the Sudoku type.

Zune Marketplace began offering streaming and downloading of movies and TV shows on the Xbox 360 in late 2009.

From November 2010, the music portion of the Zune Marketplace was brought to 360, coinciding with the launch of Kinect.



  1. Erthazus

    Good. Less shit on the market is always good.

    Next is Windows Phone 7.

    #1 4 years ago
  2. Ireland Michael

    @1 Windows Phone 7 is a perfectly decent smartphone.

    #2 4 years ago
  3. mojo

    from what ive heard, phone 7 doesnt even support c+p atm. Far from decent if u ask me.
    Thats the problem with actualy everything on the entire planet. its all right, as long as its shiny. Functionality is overrated…

    #3 4 years ago
  4. Ireland Michael

    @3 It functions just fine.

    It’s no Android, mind.

    #4 4 years ago
  5. mojo

    its not about if its there or not. its a thing of a basic functionality not being there from start.
    tells alot about the intension behind this piece of code.
    its about beeing shiny.

    #5 4 years ago
  6. Ireland Michael

    @5 Not really.

    Yes, it’s a stupid function to leave out, but otherwise the system is smooth as silk and runs great. And this is coming from someone who was initially dismissive of the software.

    #6 4 years ago
  7. DrDamn

    Got to agree with Michael here. As an reboot of the Window brand into the phone market it’s pretty good and fantastic to use. It lacks some functionality (notably CnP and Multitasking for non-core apps) but they are planned.

    It actually tries to take a different approach to the situation rather than just trying to be an iOS clone. In doing that it largely succeeds.

    #7 4 years ago
  8. Uncontested

    I loved my Zune and they were definately better than apple for a while but of course ms failed to develop it further.. instead making the ‘zune hd’ lol… except it was HD RADIO..*yawn* not a HD Screen.. and apple came out with the ipod touch… and well pretty obvious who won lol

    #8 4 years ago
  9. DrDamn


    #9 4 years ago
  10. OwningXylophone

    Do people really think C&P is such a massive feature on phones? I have had my droid smartphone for 12 months now and never used the function once. So no big loss in my opinion.

    It’s a shame they are cannning the Zune though, as I imported one of the chocolate brown original units to the UK many years ago and it was 10x the player of the competing Ipod, both in sound quality and usability. In fact I still use it in preference to my Ipod Touch for the improved sound quality.

    #10 4 years ago
  11. freedoms_stain

    @10, I use it frequently. Depends on what you use your phone for. Chances are if you’ve never used copy and paste on your smartphone, you probably didn’t really need a smartphone.

    #11 4 years ago
  12. jacobvandy

    I got one of the tiny 8GB flash ones, since at that time the iPods were the retarded square-shaped things with the 2″ widescreen.

    #12 4 years ago

Comments are now closed on this article.