EA looking at growing the Dead Space franchise by branching out into other markets

Thursday, 10th March 2011 21:02 GMT By Stephany Nunneley

EA games president Frank Gibeau believes there is more room for growth in the Dead Space series, despite the commercial success of the second installment.

Speaking with IGN, Gibeau used Capcom’s Resident Evil as an example of how garner mass market appeal for a gaming franchise.

“The Resident Evil series was awesome, the early versions were phenomenal,” he said. ” [Capcom] did a good job of growing the franchise to a very large market. I think we still have some areas to grow with Dead Space in terms of trying to reach a broader audience without losing the quality and that survival-horror mechanic. That’s how we’re going to think about it as we think about Dead Space 3 and what we do next with the IP.

“Overall, we want to try and grow the business in the action category. EA doesn’t really have a very strong stake there; survival-horror kind of lives in that genre.Third-person action is something that we think we can build and our Visceral Games team is really working hard at crafting some new IPs as well as building out ones that have succeeded.

“Horror movies are great films; it’s a genre that’s been around for decades. We think the same holds true for interactive.”

EA’s next action game on the docket with tinges of horror is Grasshopper Manufacture’s Shadows of the Damned which is out June 7.



  1. Hunam

    Just make sure you put in a decent story next time. Dead Space 1 had a great tale, but Dead Space 2 was next to nothing story wise. The ending was predicable and poorly thought out, wrapping nothing up because there was almost nothing to wrap up.

    #1 4 years ago
  2. monkeygourmet


    for me Dead Space 2 was mainly about the fight for survival. The story wasn’t fantastic but i felt the atmosphere really held up throughout…

    The ending was quite poor although i don’t think i’ve enjoyed a final “boss” battle atall in the last 5 years of gaming, Mario games being the exeption!

    In fact all the games i’ve completed lately:

    Alan Wake, Fallout New Vegas, Dead Space 2 have all been incredibly dissapointing at the end.

    #2 4 years ago
  3. Hunam

    Yeah. Then again a lot of movie have crap endings too so it’s not just games. I think writers in general struggle to finish things up properly these days.

    Just with Dead Space the first was so heavily laced with story, and so was extraction that they’d carry that on to DS2, but they didn’t, it felt like the first half of a two part story.

    Although the weirdest story is Red Faction Guerrilla, which was like half a story too, but in that instead of seeing the first half, you kinda of see the left half, so tons of stuff pops up that kinda goes nowhere, like how all the important players seem to know the main character and react as if he’s a massively important person anyway and some stuff relating to the first game that just never gets explained but the main story wraps up well. It’s crazy weird, but in a good way.

    #3 4 years ago
  4. monkeygourmet


    lol, may have to pick up Red Faction then! :)

    It is strange, i get the feeling that most developers must be shitting it when it comes to creating the big finale in a game… It must be really hard trying to create a “boss” battle that tops some of the stuff that gets thrown at you during earlier parts of some games (i.e. the train scene in Dead Space 2 for example).

    It really seems that Boss battles have been one of the hardest things to “do” right in the transfer from 2D to 3D gameplay. I used to get so excited when fighting bosses on games like Castlevania and Ghouls an Ghosts whereas now, most boss battles feel like a chore…

    God of War has kind of got it right but now thats been copied and pasted so many times it’s become boring.

    Alan Wake’s ending is a particular example, i really enjoyed the game but the end battle was just weak! :)

    #4 4 years ago
  5. Hunam

    Yeah the end of Alan Wake was just trying to hard to be weird, and the DLC is just like the end of the game, but lasting 2 hours. Kinda not worth it to be honest.

    RFG is a great game. It’s got a weird story, but also has robots you can smash stuff up in, which is super cool. The best thing is that it’s not really a shooter, you kinda of cause chaos, and then let the rebels and the EDF fight it out whilst you sneak around blowing stuff up and running away. I loved it.

    #5 4 years ago
  6. monkeygourmet


    I will give it a try, sounds like my kinda game :)

    The most intresting story on a game i’ve seen lately is Deadly Premonition. Intresting in a kind of completly weird head-fuck kinda way! ;) If you can put up with the terrible graphics i’d give it a shot! :)

    #6 4 years ago
  7. KrazyKraut

    yeah…dead space 1 was nice…psycho, scary…the sounds, the whispers. Dead Space 2 had nothing of that. It was still a good game, but the producers lied when they said:” DS 2 ist scarier…” they lied…and put a crappy plasma cutter into the ds2 us ce.

    #7 4 years ago
  8. mojo

    “Overall, we want to try and grow the business in the action category.”

    sounds horrible.
    so, dead space officialy ends after the second game.

    #8 4 years ago

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