EA looking at growing the Dead Space franchise by branching out into other markets

Thursday, 10 March 2011 21:02 GMT By Stephany Nunneley

EA games president Frank Gibeau believes there is more room for growth in the Dead Space series, despite the commercial success of the second installment.

Speaking with IGN, Gibeau used Capcom’s Resident Evil as an example of how garner mass market appeal for a gaming franchise.

“The Resident Evil series was awesome, the early versions were phenomenal,” he said. ” [Capcom] did a good job of growing the franchise to a very large market. I think we still have some areas to grow with Dead Space in terms of trying to reach a broader audience without losing the quality and that survival-horror mechanic. That’s how we’re going to think about it as we think about Dead Space 3 and what we do next with the IP.

“Overall, we want to try and grow the business in the action category. EA doesn’t really have a very strong stake there; survival-horror kind of lives in that genre.Third-person action is something that we think we can build and our Visceral Games team is really working hard at crafting some new IPs as well as building out ones that have succeeded.

“Horror movies are great films; it’s a genre that’s been around for decades. We think the same holds true for interactive.”

EA’s next action game on the docket with tinges of horror is Grasshopper Manufacture’s Shadows of the Damned which is out June 7.

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