Kinect hardware, software sales hit 10 million

Wednesday, 9th March 2011 18:06 GMT By Johnny Cullen

Microsoft’s has confirmed that both hardware and software Kinect sales have hit 10 million units worldwide since the motion sensor was first released in November 2010.


Microsoft’s Xbox 360 motion sensor.

Released globally in November 2010.

Announced at E3 2009 as Project Natal.

It’s also sold 10 million pieces of software for the motion camera since it first launched back in November.

In its first 60 days on sale – November 4, 2010 in the US up to January 3, 2011 – Microsoft sold 133,333 Kinect units per day on average, according to Guinness World Records, which has named the device the fastest-selling consumer electronics device.

“The sales figures here speak for themselves,” said gaming editor for Guinness World Records, Gaz Deaves.

“According to independent research, no other consumer electronics device sold faster within a 60-day time span, which is an incredible achievement considering the strength of the sector.”

Microsoft said the 2011 releases of Avatar Kinect, Body and Brain Connection from Namco, Michael Jackson The Experience from Ubisoft, Tetsuya Mizuguchi Child of Eden, Twisted Pixel’s The Gunstringer,

Pachter’s take

“Yes,” the analyst said when asked if he was surprised at the announcement. “Not much to say after the first 8 million. It’s still selling 1 million per month, pretty surprising, and definitely non-core. Wait till there are core games created.”

THQ’s Kung Fu Panda 2, 2K’s Carnival Games: Monkey See, Monkey Do and Double Fine’s Sesame Street: Once Upon a Monster are Kinect’s currently announced highlights for the year.

The news arrives after Microsoft confirmed at CES in January that Kinect had shipped 8 million units within 60 days of being on sale.

Kinect sold 2.5 million units in its first 25 days at retail, and 1 million in the first ten days.

Estimates of shipping 5 million units of Kinect in 2010 were easily breached, much to the surprise of the analyst community.




  1. Hunam

    That’s crazy fast tbh.

    Well done Microsoft on that front. A lot of people said it’d tank and it’s done anything but.

    #1 4 years ago
  2. Ireland Michael

    What a flop!

    #2 4 years ago
  3. Gama_888

    shoot me now

    #3 4 years ago
  4. Johnny Cullen

    Well done. Now release some games for it.

    #4 4 years ago
  5. Gekidami

    Shame there are no games for it. Has there been anything new since the first batch of ‘launch titles’?

    #5 4 years ago
  6. ManuOtaku

    I want to see the numbers especific for each SKU, i mean xxx number of consoles sold with kinect, xxxx number of kinect bundle game sold, etc it gives you a clearer picture about the adoption rate between new consumers and old consumers(already owners of a 360).

    #6 4 years ago
  7. Erthazus

    Same shit like a Wii. “No gaems”.

    #7 4 years ago
  8. Ireland Michael

    The three games I have for it (Dance Central, Kinect Adventures and Your Shape: Fitness Evolved) have, to my own surprise, kept me going since launch.

    @7 The Wii has plenty of great games. They just take way too long between releases.

    #8 4 years ago
  9. ManuOtaku

    @7, What is a “gaems” ….by the way this year is true, but last year the wii line up was pretty strong, and right now the wii list of games is quite large if you ask me, but i dont want to put every worthy of owning games the wii have, just to much waste of space and time.
    Wonderfull thing the edit buton, swell

    #9 4 years ago
  10. Cee

    Shame 9.9 million have been sold back to the shops
    Hence why there’s at least 20+ preowned Kinects for sale. And that’s just one farty little shop on the high street

    #10 4 years ago
  11. ManuOtaku you have proof for this?

    #11 4 years ago
  12. Cee

    The 9.9 million figure was a piss take on my behalf.
    Next time I go gamestation.. I’ll take a photo of preowned kinects just for you
    20+ is NOT an exaggeration
    Or you can go to a few game stores and check yourself

    #12 4 years ago
  13. OrbitMonkey

    If only Roy Castle was still alive. He could of presented Major Nelson with a Record Breakers medal. :-(

    #13 4 years ago
  14. Patrick Garratt

    Pachter comment added.

    #14 4 years ago
  15. Gekidami

    Because Pachters opinion is important?

    #15 4 years ago
  16. Talyis

    Lol American’s just gobble that shit up don’t they? It makes me sadto be an American sometimes, were so easily persuaded!

    #16 4 years ago
  17. Talyis

    lol silly American’s tricks are for kids!

    #17 4 years ago
  18. Ireland Michael

    @16 Some of us happen to enjoy it. And plenty of us aren’t even American.

    I still enjoy the Kinect regularly, and I dare say it’s also done wonders for my health.

    #18 4 years ago
  19. e13


    Surprised MS is not bragging about 9 Million Kitect Adventures “sold”

    #19 4 years ago

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