As the marketing blowout begins, Nintendo’s said that over 85 percent of the UK will see TV ads for 3DS before its launch later this month.
“The campaign is a celebration of the 3D experience,” Nintendo UK marketing director Dawn Paine told MCV of the campaign, which is being called by the company “fresh and different.”
“There are two key elements: experiential and advertising. What will be a departure for us is how we fuse them together, in a way we haven’t done before.”
“In the campaign we will be showing consumers, real people, getting their first hands-on with 3DS at one of the events. And that in turn drives the people who see the ads to the sampling push. It’s a virtuous circle.”
The latest ad, shown during the weekend, is below. 3DS launches in the UK and Europe on March 25.