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3DS ads will be seen by 85 percent of UK population, says Nintendo

As the marketing blowout begins, Nintendo's said that over 85 percent of the UK will see TV ads for 3DS before its launch later this month.

"The campaign is a celebration of the 3D experience," Nintendo UK marketing director Dawn Paine told MCV of the campaign, which is being called by the company "fresh and different."

"There are two key elements: experiential and advertising. What will be a departure for us is how we fuse them together, in a way we haven’t done before."

"In the campaign we will be showing consumers, real people, getting their first hands-on with 3DS at one of the events. And that in turn drives the people who see the ads to the sampling push. It’s a virtuous circle."

The latest ad, shown during the weekend, is below. 3DS launches in the UK and Europe on March 25.

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Johnny Cullen

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Johnny has experience at a wide range of games media outlets, having written for Eurogamer, Play Magazine, PC Gamer, GameDaily, and more. He worked at VG247 pumping out news at an astonishing rate for several years. More recently, he founded the games website PlayDiaries.

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