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Pachter: 360 price cut to be announced at E3

Wedbush Morgan's Michael Pachter has predicted that Microsoft will announce a further 360 price drop at E3 in June.

He said in a note today:

"We expect Microsoft to announce a price cut at this year's E3 Expo in June, and expect Sony and Nintendo to rapidly follow suit.

"Demand for the Wii appears to us to be fading, and we think that a price cut is long overdue. However, this time around, Sony has a motion control scheme of its own with Move, which is off to a very tepid start. We think that Move's lack of traction in the marketplace is due mostly to the high price point for a system bundle ($399).

"On the other hand. Microsoft's motion control system, Kinect, has had a breathtaking start, with over 8 million units sold in the first three months.

"We believe that Microsoft is in the driver's seat on pricing, and believe that the company may consider a price cut for the core console plus Kinect to under $300 in June, which could allow it to extend its monthly sales lead throughout 2011.

"A console price cut from Microsoft would almost certainly prompt its competitors to follow suit, and we are confident that by holiday 2011, all three consoles will be at least $50 cheaper than they are today."

E3 takes place on June 7-9 in LA this year.

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Patrick Garratt

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Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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