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Microsoft: UK 360 owners spend around £64 a month on games

Saturday, 5th March 2011 16:10 GMT By Stephany Nunneley

A new survey from Microsoft’s advertising arm has concluded that Xbox 360 owners in the UK spend, on average, £64 a month on games.

The survey, which polled 251 people between the ages of 25 and 34, also found that 13 percent of users spend over £100.

It was also found that 83 percent play games on their Xbox 360 three to four days a week while 41 percent play games every day for three or four hours at a time. Around seven different titles on average are played each month by users as well.

“Compared against the average male, gamers represent an attractive proposition for marketers,” Microsoft Advertising’s head of research for data and analytics Julie Forey told MCV.

“Earning a higher wage, being advocates of premium goods and over half playing for more than three hours each day, this provides firms with a profile from which they can base their message.”

Most of those polled claimed to have hardcore gaming habits with shooters, racing and RPG genres preferred, respectively.

One third of Xbox Live users also play casual games or MMOs, and over a third play gambling titles.

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8 Comments

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  1. Bloodyghost

    WOW

    #1 3 years ago
  2. karma

    I’m a hardcore gamer from the uk and i dont spend anywhere near that much. Its more like £50 every three months.

    #2 3 years ago
  3. Ireland Michael

    They all bought a copy of Call of Duty, and points for the map-pack.

    =D

    #3 3 years ago
  4. Quiiick

    That’s a lot … if indeed true.

    #4 3 years ago
  5. freedoms_stain

    Tiny sample size, plus the fact that “most” claimed to be hardcore gamers and the age range (probably guys without families) probably skewed the spending figures.

    Your average 360 owner probably spends nothing like that.

    This is like walking into an old folks home polling everyone for age then claiming the average age in the UK is 83.

    If I was Microsoft I’d be sacking whoever decided to release these figures and suggest they spend their severance on a basic stats course.

    #5 3 years ago
  6. Dralen

    I’m probably one of the 13% lol.

    #6 3 years ago
  7. UuBuU

    £64 really isn’t a lot to be honest. If anything, I would’ve guessed a slightly higher average.

    The console market generally works in such a way that promotes quick completion of games before moving onto the next title, with DLC along the way.

    Personally, I’d much rather spend less money on a handful of PC games which I can play every day and still enjoy for years, with an abundance of mods being made to keep things fresh as opposed to paying for very minor additions in the form of DLC.

    Each to their own I guess.

    #7 3 years ago
  8. revsoul

    “Earning a higher wage, being advocates of premium goods and over half playing for more than three hours each day, this provides firms with a profile from which they can base their message.”

    -Not likely for someone to earn a “higher wage”(meaning a above average job/career) and still game 3-4 hours a day.

    more like someone is using mom’s CC and sitting on the couch

    #8 3 years ago