Notch: Minecraft release was “at the right time”

Monday, 21st February 2011 11:28 GMT By Johnny Cullen

Markus “Notch” Persson has said that the release of Minecraft came at a period where gamers were coming round to paying for indie titles.

Speaking to Game Developer magazine (via GameSetWatch), Persson said that the release of the game came at “the right time.”

“If you’re not making a sequel, it’s basically impossible to have any idea how well a game will do, especially if you don’t have many years of experience like most publishers. I’ve tried to analyze why Minecraft has sold so well several times, and I come to slightly different conclusions each time,” he said.

“For example, I think it’s usually fun to watch other people play the game, so that will drive the viral aspect, or that the random levels in the game made it feel more personal, so people would be more prone to talk about their experiences.

“However, I can’t escape the fact that a large factor is that I just happened to make the right game at the right time just as the audience was starting to warm up to the idea of paying for indie games.”

Persson also says the release of Minecraft came down to “just pure luck,” saying the only ad measures that was bought at the time was Google Ad Words.



  1. baps

    best ten pounds ive spent in a long time

    #1 4 years ago
  2. Wesker

    @1: true words.

    I’m playing it right now actually … *sighs*
    Notch destroyed mah life! :D

    #2 4 years ago
  3. DSB

    Minecraft was definitely my game of the year for 2010. I know it was made in 2009, but I didn’t get on until last year :P

    Still, after playing it for a year, it’s also obvious that Notch takes his time. It could use some more things to do.

    And not neccesarily advanced things like intricate redstone circuitry or homemade pianos.

    #3 4 years ago
  4. Stardog

    The weird thing is that it’s selling more now than it ever was. I bought it when it was selling 300 per day, 3/4 months later it was around 1000, and now it’s selling 10000 per day at the higher price…

    #4 4 years ago

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