Mon, Feb 21, 2011 | 18:56 GMT
Eurogamer makes US move, buys IndustryGamers
Eurogamer has acquired Hammersuit, the New York publisher of IndustryGamers.com, marking the beginning of the company’s anticipated move on the American market.
Hammersuit was initially formed in 2004, and publishes mobile gaming website Modojo.com as well as the renowned trade site IndustryGamers.com.
The company also provides content to businesses such as The Ayzenberg Group and Prima Games.
Eurogamer’s created a division called IndustryGamers Inc, which will be responsible for publishing IndustryGamers.com as well as the newly formed IndustryGamers Content Services business.
This division will also become responsible for representing existing Eurogamer Network properties such as Eurogamer.net, GamesIndustry.biz, VG247.com, RockPaperShotgun.com and Megaton in the US.
“We have been looking for the right opportunity to expand our business across the Atlantic and we are delighted to complete the acquisition of Hammersuit,” said Eurogamer MD Rupert Loman.
“They are a great fit for us and the potential as we expand our business to North America is huge.
“We already have a significant US readership that values our distinctive editorial voice so adding a local team will greatly strengthen our offering for readers and advertisers in both Europe and North America.”