Australian game sales drop 16%

Wednesday, 9th February 2011 03:07 GMT By Brenna Hillier

The Interactive Games & Entertainment Association has released figures showing a marked decline in the Australian games industry in 2010, with sales dropping 16 percent from 2009′s totals.

According to Gamespot, the industry’s total revenue down under for 2010 was AUD $1.7 billion.

IGEA president Ron Curry said the gloomy news can be put down to worldwide economic trouble, and is positively indicative of the local market’s strength.

“Compared to the most other international territories, our local interactive entertainment market has done considerably well to weather the global economic crisis,” he said. “What we are seeing now is a leveling or righting of the market.”

Digital distribution, DLC, subscriptions, mobile and online retail sales were not included in reported sales data from GfK Australia used to compile the report, which may also account for some downturn.

Console games and hardware sales dropped considerably, but interestingly, PC game sales bucked the trend and increased by 7 percent. Game sales were dominated by gamily titles.

The IGEA are predicting an upturn over the next few years, with revenue topping AUD $2.5 billion by 2014. Online and mobile games are expected to show strong performance increases, hitting AUD $534 million AUD $496 million respectively in the same period.



  1. Crysis

    We’ve had better internet deals starting early last year, so you would likely find many of us have converted to Steam & other digital distributes.

    #1 4 years ago
  2. GwynbleiddiuM

    This is probably due to banning games that actually sells…

    #2 4 years ago
  3. Crysis

    Actually Postal 2 is probably the largest game not to be released in Aus, although games like GTA have something little cut down like heads not exploding when you sniper it. The cut down version of L4D2 was awful though, i regret buying it, bodies disappear instantly, zombies on invisible fire.

    #3 4 years ago
  4. James Mac


    It also doesn’t account for games imported from companies like PlayAsia and OzGameShop.

    #4 4 years ago
  5. pukem0n

    since the RRP for games is like 109$ this isnt surprising ^^

    #5 4 years ago
  6. sweetasman01

    I have been importing ALL my game from the UK ie zavvi and ozgameshop. No way am I paying $150 New Zealand dollars when I can import the exact same game from the UK for $60 New Zealand dollars. New Zealand games sales fell 9% this year.

    #6 4 years ago

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