Reggie: “One of the biggest risks today in our industry are these inexpensive games” on mobiles

Saturday, 5th February 2011 17:10 GMT By Stephany Nunneley

NOA president Reggie Fils-Aime is of the opinion that inexpensive App Store games and the like are a bit of a threat to the industry, and cause the consumer to expect gaming content to be cheap across other formats.

Speaking in the latest edition of GTTV, Fils-Aime said there are exceptions to the rule, though, Angry Birds being one example.

“I actually think that one of the biggest risks today in our industry are these inexpensive games that are candidly disposable from a consumer standpoint,” he said. “Angry Birds is a great piece of experience but that is one compared to thousands of other pieces of content that for one or two dollars I think actually create a mentality for the consumer that a piece of gaming content should only be two dollars.

“I actually think some of those games are overpriced at one or two dollars but that’s a whole different story.”

File-Aime was speaking with GTTV in New York during Nitendo’s reveal of 3DS to the American press.

The new handheld is out in March.



  1. tenthousandgothsonacid

    How can we sell mugs mario *again* for 40 bucks if gamers wise up !?! Said Reggie. Our entire business model is fucked !

    #1 4 years ago
  2. Erthazus

    Actually he is absolutely right about that, but when he say that STEEL DIVER that will cost 40-45 bucks will be a justified game for that price, i’m speechless.

    #2 4 years ago
  3. Suikoden Fan

    yet some psp games have been ported to ios for a fraction of the cost, s i think it shows that companies do realise that cheap prices means alot of sales but high prices mean alot less.

    #3 4 years ago
  4. The_Red

    I mostly disagree with Reggie but he is spot on about some of those 1 to 2 dollar games being overpriced! I mean, there are people that charge $2 for a game that would be bad for a free flash game let alone a $2 app.

    #4 4 years ago
  5. Gekidami

    What PSP games?

    #5 4 years ago
  6. DSB

    What a big baby.

    I think the biggest threat is that some of these innovative little businesses are going to have people expecting bigger games to actually be fun.

    Reggie sounds a lot like the whiny gamers out there, expecting the entire industry to accomodate them as buyers, as if that means they own the business.

    Either you find a way to beat out the competition, or you don’t get shit, champ.

    #6 4 years ago
  7. mojo

    he possibly thinks of chinatown wars. allthough i guess its a fairly different experience on psp.

    #7 4 years ago
  8. Suikoden Fan

    @5 theres crimson gem saga for one

    #8 4 years ago
  9. Dannybuoy

    The subtext: Reggie: “One of the biggest risks today to our revenue are these inexpensive games” on mobiles

    #9 4 years ago
  10. Callum

    Some of the paid for content is fantastic…brilliant little 3 hour long gems for 60p.

    However, some of the paid for content is complete and utter shite and should (as said above) be a free flash game that you can test, realise its crap and not pay for!

    But I see his point…how can you charge £40 for ‘a game’ when the casual user buys ‘a game’ for £2 on the I-store. The difference is obviously in quality and longevity…but explain that to the average consumer.

    #10 4 years ago
  11. DarkElfa

    So basically the guy is saying “How can we expect to be able to keep selling our rehashed shit sequels for 60 bucks a pop when these small guys are delivering innovative content for mere dollars?”

    #11 4 years ago
  12. OlderGamer

    Maybe what we should be looking at is hours vs amount spent? And maybe some of us in the industry should stop assuming that the average consumer is looking for the those numbers to be high.

    If I can enjoy a game that lasts only 20mins, and only costs 2bucks, I buying it. But if I can have a game that last 20 hours, yet costs 60bucks, I am going to be a lot more cautious. It really isn’t about the time played or length of the game.

    I boils down entirely to the price paid. Period.

    If we took that 20min game and charged 60bucks we would still have major problems. If we took that 20 hour game and charged 2bucks, we would get something that many of you wouldn’t expect I bet. Sales would be good.

    But I doubt that most people that bought the game would ever finish it.

    And that bring me to another thought. The word Mobile. He wasn’t saying that cheap, short, app games are going to hurt the games industry as a whole. Not really. He is saying that Gameboy, with its 50-60buck 3DS games will have a hard time competing against those cheap, short, app games.

    But what we fails to see is that mass market western on the go gamers. Do not want 20 hour games. They do not want to spend 50bucks plus per game. And they don’t value an in dpeth, enriching, imersive experience on the go.

    Cell Phones, ios, etc are not Console games. The average iphone owner buying a handfull of cheap little apps for his/her device is NOT interested in buying full blown games.

    The app prices often fit the experience to be had. Yes I know bad apps are out there, but Gamestop shelves are loaded with bad games too.

    I think somewhere at Nintendo and Sony they are sitting down and trying to figure out what they can do to make the west a handheld heaven the way it is in Asia. I bet they see iStore/app/etc and think there it is, there is the reason why adults don’t own gameboys/psps.

    Sony thinks if they add a phone onto PSP hardware, millions of would psp users will drop their curent devices and tote around a PSP(and buy lots of psp software too).

    And we all know how Nintendo feels about Apple.

    Fact is neither Nintendo nor Sony get it.

    They both have high doller, high profile handhelds launching soon. And companies are heading is the wrong direction to be able to woo the very demographic that reggie seems to be yammering on about.

    Coming full circle.

    Nintendo/Sony offer the wrong kind of games and offer them at the wrong price.

    Most western adults will continue along with their current devices, buying cheap, short games/apps here and there.

    #12 4 years ago

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