E3 organiser puts site traffic “cap” of 8,000 UU per month on badge eligibility

Saturday, 5th February 2011 08:59 GMT By Patrick Garratt

According to an email sent by ESA to an anonymous source, journalists attending this year’s E3 will need to work for a site with a specific level of traffic to get in.

The email, published by Joystiq, tells the tipster that two badges can be supplied for his outlet based on his site’s estimated 10,000 unique users in December.

ESA’s asking for 8,000 unique users per month to get a single badge.

Here’s the full thing:

Hi [redacted],

E3 Expo 2011 show management has placed “caps” on this year’s media badge assignments due to the tremendous number of requests for media badges. As part of the overall qualification process, the Media Team uses,, and Alexa as the standard measurement/ranking tools in determining media badge approvals for online-based applicants.

We require that sites be fully launched, operational for six months, and that the website receives a minimum of 8,000 monthly unique impressions as a baseline for each media badge issued., for example, currently has your site listed at approximately 10,000 monthly uniques for the month of December 2010.

Based on the above, we can approve 2 media badges for [redacted] at this time. Additional staff may register as paid Attendees OR another option would be to work on the site traffic and check-back regarding additional staff media badges as we get closer to the show.

Thank you for your interest in E3,
The E3 Media Team

E3 runs from June 7-9, and will take place at LA’s Convention Center. Registration’s open now. Assuming you’ve got the traffic, obviously.



  1. CronuS1


    #1 4 years ago
  2. Patrick Garratt

    Where’s that from?

    #2 4 years ago
  3. justiceblob

    I don’t see much of a problem with that… E3 is clearly way overcrowded, and it’s not like the smaller sites were really adding much that wasn’t already being covered by the major sites. I suppose the only losers in this (to an extent) are the indie and mobile developers, but the niche sites targeting them probably get over 8,000 UU every month anyway.

    #3 4 years ago
  4. Aimless

    @2 Judging by the URL I presume it’s destined to replace the current graphic on the EA Store page later this month. Take that, PR schedule!

    As for the topic at hand, 8,000 UU sounds like a fairly modest entry requirement. Not that I have much of a frame of reference, but it strikes me as an easily attainable number for any website that’s genuinely serious and isn’t just in it for the review copies.

    #4 4 years ago
  5. unacomn

    8000!? Damn, even a no talent hack like me qualifies for this. Heck I’ve been qualifying for this since I was a beginner at being a talentless hack.

    50 thousand, now that would have been something, make’m work to get in there.

    #5 4 years ago
  6. Joe Anderson

    8000 that’s a bit easy, my site got that in its first week lol. Seems they will let anyone in these days.

    #6 4 years ago
  7. Michael O’Connor

    Indeed, that’s surprisingly low. Based on these requirements, the network I write for would be eligible for… oooh… about 100 badges. Hahahaha!

    #7 4 years ago
  8. xino

    damn man!
    too many people want to get to EEE3 and this years EEE3 may be the best year!

    Half life e3 to show up? it would be over!
    Ninja Gaiden 3 as well!

    farking hell!

    @6 Mr Anderson
    they mean 8,000 every month. Unless you are like GamesRadar who constantly make trash articles to get hits. I dislike GamesRadar because they create too much dull articles and their annoying top 10 trash!

    #8 4 years ago
  9. back_up

    E3 is lame
    casual games are announced in america
    gamescon Rules
    harcdcore games are announced in Europe

    #9 4 years ago

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