Wed, Jan 26, 2011 | 05:37 GMT

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Zynga fires off cease and desist order over “ville” trademark, Blingville fights back

Unfortunately, you can’t sue games like Blingville for possessing the worst name ever conceived.

Zynga, though, may have come up with a slightly more valid reason.

According to GamesIndustry.biz, Zynga’s prepared to fire up its legal machine over a game/developer called Blingville, which the Facebook giant claims to be a clear case of trademark infringement. As a result, Zynga fired off a cease and desist order, but Blingville doesn’t believe itself to be a vile “ville” villain.

Instead, Blingville recently filed for a declaratory judgment that’d give it the go-ahead as “fair use” of Zynga’s trademark. Not only that, Blingville also demanded that “Zynga be ordered to pay Blingville’s attorneys’ fees, costs and other expenses incurred as a result of this controversy.”

All of which leaves us wondering: When did Tim Langdell become president of Zynga?

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