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Nintendo planning Mario push for 2011

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Nintendo's said it has a massive year planned for Mario in the UK.

Last year saw the release of Super Mario Galaxy 2 as well as Mario All-Stars on Wii.

This year sees the release of Mario Sports Mix on Wii and Mario vs Donkey Kong: Mini-Land Mayhem on DS on February 4 as an opener.

"A lot of people who we have brought in have never played a Mario game before – to them Mario 64 DS is a brand new piece of software," UK marketing manager, Dawn Paine, told MCV.

"It’s another way we have turned conventional thinking on its head – it has proved there is no such thing as ‘old’ software because things are constantly expanding."

Paine added: "What happened last year is just the start – in the UK we haven’t done as much on Mario as other territories have, so he’s a real focus for us right across 2011.

"We’ve got two cracking Mario titles kicking off the year for us and there’s going to be a huge marketing push on those.

"But even if there weren’t new Mario titles we will be promoting back catalogue. He’s the most iconic character in games history – and the UK public have fallen in love with him again in the last year."

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About the Author

Johnny Cullen

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Johnny has experience at a wide range of games media outlets, having written for Eurogamer, Play Magazine, PC Gamer, GameDaily, and more. He worked at VG247 pumping out news at an astonishing rate for several years. More recently, he founded the games website PlayDiaries.

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