Games industry hoping 3DS pulls market out of its year-long slump

Saturday, 8th January 2011 18:49 GMT By Stephany Nunneley


Gaming industry vets are excited over Nintendo 3DS, and are hoping the handheld’s release will help pull the market out of the slump it’s been in for the past year.

According to different industry heads, the focus this year is going to be on “innovation”, and 3DS seems to be the shot-in-the-arm publishers and developers are banking on.

“Nothing excites and ignites the games market more than a new hardware launch, and Nintendo 3DS is set to be the hottest product of 2011,” Andrew Thompson, Asda’s head of games told MCV.

“It’s time for the market to regroup around innovation, designed by the best gaming minds the planet has to offer,” added Koch Media MD Craig McNicol.

Nintendo’s UK MD David Yarnton called the handheld “another example of how innovative Nintendo”, and believes it will “provide people [with] features and benefits that will not only enhance their gaming experience, but provide them with a portable platform that will be used everyday, everywhere, by everyone.”

Innovation is also a top priority for publishers and developers, and THQ CEO Brian Farrell predicts the year will ” be defined as a watershed year”  thanks to “breakout creative talents, forward-thinking business models” and “rule-breaking gameplay”.

3DS is slated for retail shelves outside of Japan in March, and specs for the system as well as the handheld’s launch line-up got a full reveal during Nintendo World 2011 today.



  1. klewd

    Such bullshit. Technology doesn’t need innovation, games does. Are the games we had during the N64-era that much different from the ones we have now? We may have motion controls, but it’s yet to be used in any significant way.

    #1 4 years ago
  2. Dannybuoy

    Also will the 3DS sell huge numbers like the DS and DSi? Time will tell, but I think a lot of parents buying kids 3DSs will have just splashed out recently on DSi so upgrading to yet another iteration of the hardware might be limited, for a while at least. It’s going to be an interesting year this 2011.

    #2 4 years ago
  3. SOMI

    3DS will sell well over time, DS has already done well to do 145M+.

    #3 4 years ago

Comments are now closed on this article.