Fri, Jan 07, 2011 | 20:42 GMT
“We’re going to be hard-pressed to be able to fulfill demand” for Kinect, says Microsoft
Jose Pinero, Microsoft’s senior director of PR for Entertainment Services, has said the company will do well to meet the demand for Kinect at retail for the next two months.
Speaking with D’toid at CES, Pinero said while the low stock may be frustration for consumers, for Microsoft, it’s a “nice problem to have”.
“There was so much demand [for Kinect] that we had to pull some production from January and February, so I think we’re going to be hard-pressed to be able to fulfill demand,” he said.” “A lot of retailers will be out of stock, or will have challenges making sure that their shelves are filled.
“I don’t think we’ll be able to fulfill the demand in January and February. It’s a nice problem to have.”
Microsoft CEO Steve Ballmer announced during CES Kinect had shipped over 8 million units to retailers, and the company confirmed to Bloomberg that has far as units sales were concerned, the device had “far surpassed” the 5 million sold mark MS predicted back before Christmas.
The device sold 2.5 million units in its first 25 days on the market.