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Blue Toad dev Relentless going digital-only

Thursday, 6th January 2011 10:27 GMT By Johnny Cullen

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Relentless Software’s confirmed with GI that it’s moving away from the bricks-and-mortar of retail and heading towards a digital-only future.

Co-founder Andrew Eades said the Brighton-based developer was to also move from platform exclusivity after its deal with Sony ended last year.

Eades says PS3 will remain Relentless’s main platform, however.

“Our real strategy going forward is to change the company from a disc-based, console games company only – which is what we were, we were only PlayStation 3, we were only console, we were only quiz, in fact,” he told the site.

“We wanted to change the company to have much more breadth and embrace the new digital platforms we saw coming in.

“We’d already started that, in a way, with Blue Toad Murder Files which we released in the back end of 2009. That was more than an experiment – how do we become a self-publishing developer? We were still Sony exclusive when we did that, which is why it was exclusive to PlayStation.”

Eades added: “The whole retail market is becoming very much about pillar titles for a hardcore audience – so we have to find a new way to get to our audience, and that is digital, episodic, various different platforms – including PlayStation, that remains our main platform.”

Relentless has just released a PC version of downloadable title Blue Toad Murder Files, with a new game and new IP also being planned for the future.

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