If the report is on the money, yearly mobile ad spend is set to rise from the current $87 million (£55.95m) to $893 million (£574m) by 2015.
“Angry Birds has been a huge hit over the last year on the iPhone since its launch; but arguably its relative impact, in terms of downloads, has been bigger on Getjar and, more recently, on Android Market, as a result of offering the game free with ads,” said report author Daniel Ashdown.
“Users get a great game for free, but advertisers get significant product/brand exposure; the same is true of mobile games as marketing tools.”
More through there.
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