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Study: Mobile games ads up 1,000% in next five years

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A Juniper Research study has predicted that mobile games ad revenues will increase tenfold in the next five years, as free-to-play titles batter app stores, GI reports.

If the report is on the money, yearly mobile ad spend is set to rise from the current $87 million (£55.95m) to $893 million (£574m) by 2015.

"Angry Birds has been a huge hit over the last year on the iPhone since its launch; but arguably its relative impact, in terms of downloads, has been bigger on Getjar and, more recently, on Android Market, as a result of offering the game free with ads," said report author Daniel Ashdown.

"Users get a great game for free, but advertisers get significant product/brand exposure; the same is true of mobile games as marketing tools."

More through there.

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Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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