Thu, Dec 09, 2010 | 20:00 GMT

Microsoft feels there’s “too many people with too much invested to let Apple win” in mobile

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Microsoft Games Studios’ Kieron Connell has said Microsoft is “very serious” when it comes to Windows Phone 7, because there’s “too much invested” in mobile to let Apple dominate the market.

Speaking during a question and answer session during the Evolve In London Conference yesterday, Connell said MS is very serious about protecting “its part of the business”.

“I think there are too many people with too much money invested to let Apple win in terms of flooding the entire market,” said Connell. “You’d better believe Microsoft is very serious about Windows Phone 7, and protecting their part of the business. It’s going to be an interesting time – that’s for sure.”

Earlier in conference, Ngmoco’s Neil Young mentioned Apple was dominant in the west, where as in the east it was Android phones. However, some of Europe was still up for grabs despite Android having “lots of momentum right” but an “inferior publishing model.”

Windows Phone 7 launched in Europe on October 21 with the US getting it on November 8. It is expected to launch in Asia next year.

Thanks, GI.biz.

17 comments

#1

Erthazus
09/12/10, 8:05 pm

Oh yeah, thats why they wasted already too much money on marketing and sold in it’s first days 30000 units haha :D

#2

Monk
09/12/10, 8:06 pm

Android says hi !

#3

mortiferus
09/12/10, 8:27 pm

Connell said MS is very serious about protecting “its part of the business”.

All 2% of it… or just the 1% with WInPhone Seven?

#4

onlineatron
09/12/10, 9:04 pm

WinMo 7 looks great.

When I renew my contract next year I’ll seriously consider getting a Windows Phone 7 device.

For a (kind of) first gen product Microsoft have hit it out of the park. The UI looks slick and feature packed… I’ve heard of a few issues but none that won’t be resolved by the time I’m purchasing.

#5

Dannybuoy
09/12/10, 9:08 pm

I’m holding out for WinMo 9

#6

datamonkey
09/12/10, 10:26 pm

“For a (kind of) first gen product”

Don’t you mean 7th gen?

#7

M2Kx
09/12/10, 11:28 pm

Oh srsly, why is apple shit stuff selling so good if there are (way) better alternatives like WM7 or Android (<3)

#8

Quiiick
09/12/10, 11:30 pm

@6
He probably meant first generation “smartphone with touch-interface”.

My guess is that WinMo7 will do a little better against the iPhone than Zune did compared to the iPod.

However, iOS and Android will rule the smartphone-market for the next few years.

#9

Quiiick
09/12/10, 11:31 pm

Deleted (double-post). :/

#10

freedoms_stain
09/12/10, 11:35 pm

@8, if he did he’d be wrong. WinMo6 devices came with touch screen interfaces too.

#11

Quiiick
09/12/10, 11:39 pm

I don’t know much about MS phones but wasn’t WinMo6 designed to be a stylus-interface?
I don’t consider stylus-input as “touch”.

#12

Mark Rein
09/12/10, 11:45 pm

Windows Phone 7 doesn’t support native-code games so they can’t have something as awesome as Infinity Blade. Until they rectify that situation gamers who want the best experiences in mobile gaming should stay away from their phones.

#13

theevilaires
09/12/10, 11:51 pm

^ are you really MARK REIN? Cause if you are I want to tell you to consider keeping Gears3 away from UC3. Save yourselves the embarassment. :D

#14

Erthazus
10/12/10, 12:20 am

@Mark Rein, oh just get back to your cave and better do something with Unreal franchise or Gears on the PC (we all remember how you Mark love supporting PC anyway)
Because that thing from your mouth sounds like: Buy my game.

#15

Stephany Nunneley
10/12/10, 2:43 am

@14 Can you please be polite for once? Thanks.

#16

TheRealWolfman
10/12/10, 4:21 am

He’s right, I ain’t gonna flush my thousands of dollars worth of songs down that crapper.

#17

back_up
10/12/10, 10:58 am

Just like their own failed product Kinect which had 500 million Ad budget

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