Activision: Tony Hawk brand has “Michael Jordan-esque staying power”

Wednesday, 8th December 2010 09:28 GMT By Johnny Cullen


The ten people who bought Shred probably don’t echo that statement, mind.

Activision publishing COO Eric Hirshberg has said the Tony Hawk brand has a similar staying power to NBA legend, Michael Jordan.


“He is a lasting icon. He has that Michael Jordan-ish or Jordan-esque staying power, seemingly,” Hirshberg told IG.

“And that doesn’t mean that other great skaters haven’t come up who are younger and more current, but he really is that kind of Mount Rushmore-level guy in that category, so that’s not the issue.

“I think we have to ask all the smart questions and make some smart moves in terms of innovation to see if we can recapture people’s imaginations.”

Tony Hawk: Shred sold 3,000 units in its US launch week. But despite that, Hirshberg is optimistic sales will pick up with Christmas around the corner.

“I think it’s early to close the book on Tony Hawk Shred, because we are marketing it to kids, and it is a great gift, and the gift-giving season has already begun,” said Hirshberg.

“We’re going to keep the pedal to the metal on that and continue to market through the holiday and hopefully we’ll deliver some proponents.”

So there. Don’t stop believing, as someone once said.



  1. Blerk

    NBA legend, Michael Jackson?


    #1 4 years ago


    #2 4 years ago
  3. Johnny Cullen


    I need a break.

    #3 4 years ago
  4. Callum

    Should have read: Activision: Tony Hawk brand has “Bad-fart-smell-esque staying power”

    #4 4 years ago
  5. Hunam

    Is there any reviews for Shred? I’ve not seen one mention of it :S

    #5 4 years ago
  6. AHA-Lambda

    @5 – none, how long has it been out for now?

    #6 4 years ago
  7. DSB

    Haha. 3000 units, but it’s too early to call it a disaster. NOT!

    Skating just isn’t cool anymore. It’s always the same cookiecutter stoner with a board, talking the same inane nonsense, and doing the same tricks until they get their own MTV special.

    It’s a shame. I don’t recall which Tony Hawk it was, but I think it was the second or third that had me obsessively stringing together the best combos for hours, just trying to repeat the same outrageously difficult pattern. It was awesome.

    What they need to do is make skating cool again, first and foremost by dumping Tony Hawk and rebranding the whole franchise. That guy is deader than Colin McRae, and he was fucking boring to begin with.

    They should learn from EA Big and make some kind of SSX-style skating game.

    #7 4 years ago

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