Activision: Tony Hawk brand has “Michael Jordan-esque staying power”

Wednesday, 8 December 2010 09:28 GMT By Johnny Cullen

hawk

The ten people who bought Shred probably don’t echo that statement, mind.

Activision publishing COO Eric Hirshberg has said the Tony Hawk brand has a similar staying power to NBA legend, Michael Jordan.

Yup.

“He is a lasting icon. He has that Michael Jordan-ish or Jordan-esque staying power, seemingly,” Hirshberg told IG.

“And that doesn’t mean that other great skaters haven’t come up who are younger and more current, but he really is that kind of Mount Rushmore-level guy in that category, so that’s not the issue.

“I think we have to ask all the smart questions and make some smart moves in terms of innovation to see if we can recapture people’s imaginations.”

Tony Hawk: Shred sold 3,000 units in its US launch week. But despite that, Hirshberg is optimistic sales will pick up with Christmas around the corner.

“I think it’s early to close the book on Tony Hawk Shred, because we are marketing it to kids, and it is a great gift, and the gift-giving season has already begun,” said Hirshberg.

“We’re going to keep the pedal to the metal on that and continue to market through the holiday and hopefully we’ll deliver some proponents.”

So there. Don’t stop believing, as someone once said.

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