Blizzard’s Pearce: Retail “has things to offer that we can’t offer digitally”

Tuesday, 7th December 2010 13:04 GMT By Johnny Cullen


Blizzard boss Frank Pearce has told Gama retail still has bigger advantages in comparison to digital.

He said it was mostly down to offering fans the fan service it deserved with its titles and Collector’s Editions, like those seen in the recently-released World of Warcraft: Cataclysm and StarCraft II.

“Retail has things to offer that we can’t offer digitally – like the collector’s edition, which is always popular with our very passionate fans,” said Pearce.

“We’re also planning midnight launches for the game at retail around the globe with our developers in attendance and signing autographs. You can’t get that experience through the digital purchase.”

Pearce’s comments come following those from fellow Blizzard honcho Rob Pardo, when he said following Blizzcon we’d be seeing a massive “shift” towards full game downloads on PC.

“I think you’re just seeing a shift in consumer behaviour, where people are slowly becoming more digitally distribution aware and wanting to get their games in that direction,” he said at the time.



  1. Anders

    Cloth map.

    #1 4 years ago
  2. DSB

    ^^ Lawl

    He forgot to mention that collectors editions also offer higher profit margins, and with the WoW fanbase looking to grab one, I’m fairly sure they’re selling more of those than anyone else.

    #2 4 years ago
  3. Dralen

    I love my WoW retail boxes. If only all games had boxes of this high quality.

    #3 4 years ago
  4. freedoms_stain

    Well, you can post all the useless tat.

    With digital you can preload the game and actually play it at midnight rather than hanging outside Game in the freezing cold.

    #4 4 years ago
  5. Epic Fool

    +1 @1

    Also, simply, box (art).

    #5 4 years ago
  6. DSB

    @4 If only that were true. I got my boxed copy of Lich King the day before it launched. Breaking streetdates is the norm more than the exception these days, and I’m surprised that retailers get to do it with impunity.

    #6 4 years ago
  7. leseo

    i think buying wow gold is the best choice if you play the game.:):):)

    #7 4 years ago

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