Wed, Dec 01, 2010 | 09:25 GMT
Nintendo counting on “late adopters” to reinvigorate Wii sales
The Wii’s hardly circling the drain, but the old gal’s definitely seen better days.
“The back half of any system cycle always attracts a higher proportion of buyers who are concerned with price, ease of use and group play.… This late-adopter group is the next audience for the Wii,” Nintendo of America president Reggie Fils-Aime told the LA Times.
The price bit especially stands out, seeing as Nintendo president Satoru Iwata recently shot down any hope of a Wii price drop in the “near future.” Clearly, however, the current price isn’t exactly sending these late adopters into a frenzy, so perhaps something will happen there sooner rather than later.
If not, well, it’s not like the competition’s any less expensive.