Nintendo counting on “late adopters” to reinvigorate Wii sales

Wednesday, 1st December 2010 09:25 GMT By Nathan Grayson


The Wii’s hardly circling the drain, but the old gal’s definitely seen better days.

“The back half of any system cycle always attracts a higher proportion of buyers who are concerned with price, ease of use and group play.… This late-adopter group is the next audience for the Wii,” Nintendo of America president Reggie Fils-Aime told the LA Times.

The price bit especially stands out, seeing as Nintendo president Satoru Iwata recently shot down any hope of a Wii price drop in the “near future.” Clearly, however, the current price isn’t exactly sending these late adopters into a frenzy, so perhaps something will happen there sooner rather than later.

If not, well, it’s not like the competition’s any less expensive.



  1. abnormal alan

    I wouldn’t count on a massive serge in sales to be honest. Especially with the motion controls now out for PS3 and Xbox.

    Take my brother as an example he hasn’t owned a games console since the Megadrive but the other day rang me up to ask if he should get a PS3 or an Xbox because he’s seen the motion controls and says he can play on it with his daughter (that and he wants to shoot people in the head on COD) He didn’t even consider the Wii an option. The only thing of interest was the motion control and now everyone is having a go at that.

    In the end he got a PS3 yesterday with his new phone contract and got Move included which is pretty decent. Also of interest Carphone Warehouse advertised the deal as including a 160GB PS3 but they sent him a 320GB so I wonder if they’ve run out of 160′s

    #1 4 years ago

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