Nintendo counting on “late adopters” to reinvigorate Wii sales

Wednesday, 1 December 2010 09:25 GMT By Nathan Grayson


The Wii’s hardly circling the drain, but the old gal’s definitely seen better days.

“The back half of any system cycle always attracts a higher proportion of buyers who are concerned with price, ease of use and group play.… This late-adopter group is the next audience for the Wii,” Nintendo of America president Reggie Fils-Aime told the LA Times.

The price bit especially stands out, seeing as Nintendo president Satoru Iwata recently shot down any hope of a Wii price drop in the “near future.” Clearly, however, the current price isn’t exactly sending these late adopters into a frenzy, so perhaps something will happen there sooner rather than later.

If not, well, it’s not like the competition’s any less expensive.