Fri, Nov 19, 2010 | 23:48 GMT
Activision’s Vivendi end happy with Infinity Ward “reconstruction”
Vivendi chairman and CEO Jean-Bernard Levy has said the firm has put any concerns it had after the Infinity Ward departures in the past thanks to the grand success of Black Ops.
Speaking at the Morgan Stanley TMT Conference this morning, Levy said he believes the company can replicate this success with Call of Duty titles every year, reports IGN.
“The Treyarch studio, which made this year’s game, has done better than what the Infinity Ward studio could achieve a year ago,” said Levy. “We have reconstructed Infinity Ward. We have been very happy with the way we have been able to reconstruct it.
“We also have a third studio which was created about a year-and-a-half ago called Sledgehammer, which is working on Call of Duty properties. We believe this set up of studios working on Call of Duty has demonstrated it can do very well.”
Black Ops broke the record Modern Warfare 2′ set at launch buy racking in over $650 million in revenue in only 5 days on the market.
Sledgehammer’s COD title is rumored to be a bit of a departure from the series and is slated for the back half of 2011.
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Posted in: Activision Blizzard, Hot, PC, PS3, Retail, Shooter, Trade, Xbox 360
Tags: Black Ops, call of duty, infinity ward, Jean-Bernard Levy
4 comments
#1
loki
19/11/10, 9:27 pm
We kill infinity ward and happy
#2
Hellequin
19/11/10, 9:30 pm
“every year”
Until everybody gets tired of call of duty, and then Actvision kill the franchise… like they do to Guitar Hero… And they will find another franchise to ruin, sure.
#3
OrbitMonkey
19/11/10, 9:38 pm
It’s gonna be awhile before your casual gamer gets bored of COD. It’s the shooter version of FIFA or NBA. They don’t expect a yearly update, they DEMAND it.
That’s my theory anyway & its all down to the 10 min limit online matches. Perfect length for a casual gamer.
#4
hitnrun
19/11/10, 11:24 pm
“Activision chairman and CEO Jean-Bernard Levy has said the firm has put any concerns it had after the Infinity Ward departures in the past thanks to the grand success of Black Ops.”
So the new Infinity Ward made Black Ops?
The franchise is going to be run into the ground, simply because they don’t have The Real IW making good editions every other year. The vast majority of CoD buyers don’t know what a developer is, much less why they should care, but they do know unexceptional games when they play them.
However, Kotick still wins, because it’s going to take years before people stop buying the games – at release night for $60/L55 no less. The last sequel isn’t the bad one, it’s the one that fails to make money, as the saying goes.