Sony: Latin America will emerge as fourth global games “superpower”

Wednesday, 17 November 2010 09:41 GMT By Patrick Garratt

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Unique growth levels will see Latin America take its place as the fourth major games market in the world, alongside the US, UK and Japan, Sony has said in an interview.

Speaking to IndustryGamers, Sony replied in the affirmative when asked if the feat could be managed within the “next few years”.

“The type of growth we’re experiencing in Latin America, you don’t see it anywhere else in the world right now,” said Mark Stanley, SCEA’s GM for Latin America.

“That’s key for the company as SCEI, as a global company. We’ve only begun to tap into the full potential in the region.”

Stanley predicted that the English-speaking American media will be forced to include the region as part of its coverage.

“I think Latin America is going to start becoming even part of the media outlets in the US dialogue,” he said.

“There’s the explosive growth opportunity that we’re already seeing and we’ll continue to see down the road. With no bars in place, it is going to make it a superpower.

“Talking about the pure economics, Latin America is very healthy and in a very healthy state right now.”

Go Latin America. Sony recently released its first major marketing campaign for the region, featuring baby heads on adults.

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