Sony: Latin America will emerge as fourth global games “superpower”

Wednesday, 17th November 2010 09:41 GMT By Patrick Garratt


Unique growth levels will see Latin America take its place as the fourth major games market in the world, alongside the US, UK and Japan, Sony has said in an interview.

Speaking to IndustryGamers, Sony replied in the affirmative when asked if the feat could be managed within the “next few years”.

“The type of growth we’re experiencing in Latin America, you don’t see it anywhere else in the world right now,” said Mark Stanley, SCEA’s GM for Latin America.

“That’s key for the company as SCEI, as a global company. We’ve only begun to tap into the full potential in the region.”

Stanley predicted that the English-speaking American media will be forced to include the region as part of its coverage.

“I think Latin America is going to start becoming even part of the media outlets in the US dialogue,” he said.

“There’s the explosive growth opportunity that we’re already seeing and we’ll continue to see down the road. With no bars in place, it is going to make it a superpower.

“Talking about the pure economics, Latin America is very healthy and in a very healthy state right now.”

Go Latin America. Sony recently released its first major marketing campaign for the region, featuring baby heads on adults.



  1. Uncontested

    If Latin America doesn’t follow Eastern Europe and Russia’s trend of ‘pirate everything’ that is.

    #1 4 years ago
  2. CroMagnon


    First of all, that would mean all hardware and software prices in the region would have to drop drastically (in some countries games can cost up to 3x as much as in the US/UK/EU), extend inftastructure coverage (no local Xbox Live/PSN), not to mention that the average GBP somehow would have to rise to first world levels.

    The amount of investment required by the game industry would be huge and the return would be minimal. There’s a reason why the biggest gaming markets in the world are the US, UK, Japan and Germany: they’re fucking rich countries with people who can afford to waste money on overpriced games!

    #2 4 years ago
  3. The_Villa

    Well, I’m from a Latin american country(Argentina) and yes, here most games you can find are illegal copies because the prices are insane! To buy a new game or even and old game like, Assassins Creed 2 you could end up paying $400(US$100 more or less) and most people doesn’t have that money.

    #3 4 years ago
  4. osric90

    I live in Bolivia, they say the worst country in Latin America and I have a collection of over 40 PS1, 2 and 3 games, including some PC ones (STEAM FTW!) and they are all original. You can ALWAYS import by yourself for cheap prices (not as cheap as in Amazon, Ebay directly) but there’s ALWAYS THE OPTION. Now, fourth global games superpower… Well, there’s no other option, is it? People here still think videogames kill and all that so, I don’t know.

    #4 4 years ago
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