Kinect moves 1 million units in its first ten days, still “on track” for 5 million by year’s end

Tuesday, 16th November 2010 03:57 GMT By Nathan Grayson


Begun, the motion control war has.

Looks like Skittles’ “d’aaaaaawwwww wook at the widdle [censored for extreme cuteness]“-inducing gaze was too much for Xbox owners to resist, as Microsoft’s announced that Kinect took only ten days to hit the one million mark.

“We are appreciative of the response we have seen from consumers that has culminated in sales of more than 1 million units in the first 10 days on the market for Kinect for Xbox 360,” said interactive entertainment business boss Don Mattrick.

“This is a great start to the holiday season, and we will continue to work with our retailer partners to keep pace with high demand and deliver against our plan to sell more than 5 million Kinect sensors worldwide by the end of this year.”

Sony, meanwhile, has reported Move sales of 1 million in America and 1.5 million in Europe.

Translation: look forward to another holiday season of everyone going on about broken TVs and gimmicky porn. Because it was just so much fun sifting through heaps upon heaps of that trash the last time.



  1. Crysis

    hasn’t sold as much as i expected

    #1 4 years ago
  2. NoxNoctisUmbra

    even tho they sell 5 million, it wont bother me, its super casual over priced gaming device. No thanks.

    #2 4 years ago
  3. Blerk

    Well, that’s done a little better than I expected out of the gates. The real test will be what happens now – another four million before year end isn’t going to be easy.

    #3 4 years ago
  4. Psychotext

    They only need to ship 5m between now and the end of the year Blerk (rather than sell through)… it’ll be less difficult than you think to do that, especially as to have sold 1m they would have already likely shipped 1.5m – 2.0m.

    #4 4 years ago
  5. Razor

    okay numbers I guess, but I wouldn’t be surprised if there was a massive drop off.

    #5 4 years ago
  6. naffgeek

    Dunno, I imagine most people would be getting this for xmas.

    #6 4 years ago
  7. NiceFellow

    Sony announced 2.5 million shipped worldwide for Move. So assuming similar sell through rates it seems that initial demand globally has been okay for both, although I bet Kinect is more skewed to US and Move to EMEA.

    Wonder how much they’ll both have sold January 2011? The impression I get is neither is going to kill the other (much like PS3/360 I guess) so I doubt the expected killer blow each set of fanboys was expecting is actually going to materialise.

    #7 4 years ago
  8. Psychotext

    “I bet Kinect is more skewed to US and Move to EMEA”

    I’d say that’s pretty much guaranteed, especially as Move provided the PS3 with a not insignificant hardware bump in Europe.

    #8 4 years ago
  9. Erthazus

    1 million with 500$ million marketing campaign? SERIOUSLY? THATS IT?

    I think Satoru Iwata with Reggie sitting and eating 25 universary cake and laughing their ass off saying things like: Oh, LOL, DUDE, 500$ MILLION Dollars and they sold only 1 million.. Olololo..

    Japan? Not selling at all.
    Europe? I think there is a huge drop off after one week
    USA? In december everyone will forget this hype.

    I think everyone who purchased kinect with few games now thinking: Now what? Where are games?

    Thats the fucking problem. After Christmas there are no decent games for it. Just shitty launch lineup.

    #9 4 years ago
  10. DrDamn

    There is the question of availability too. MS seem to be managing it quite well. I.e. sold out in a lot of places but retailers seem to know they are getting more in shortly so are happy to take orders. There are still places to get it if you shop around too so kind of the ideal situation for them. Shortages helping build excitement and demand and supply keeping up.

    #10 4 years ago
  11. cookiejar

    Congratulations, Microsoft. Now I hope for your sake it keeps momentum.

    Or it bombs to hell so I can grab it for £50 :D

    #11 4 years ago
  12. Razor

    “1 million with 500$ million marketing campaign? SERIOUSLY? THATS IT?”

    The way I look at it really. There is Xmas to go of course, but I think after that, I believe sales will fall.

    #12 4 years ago
  13. Psychotext

    Yes… they’ve spent all of that $500m already. Game over MS, game over. :lol:

    Oh, and some perspective for the 1m in 10 days number. If MS PR are to be believed it took the iPhone 74 days to sell through 1m and the iPad 28 days.

    Edit – I just looked it up, they’re right.

    “Apple CEO Steve Jobs said: “One million iPads in 28 days – that’s less than half the 74 days it took to achieve this milestone with the iPhone”.”

    #13 4 years ago
  14. Psychotech

    i expected a little better.But these numbers are good and there will definitely be a boost in sales this christmas period and after that whenever there will be a price drop

    #14 4 years ago
  15. freedoms_stain

    The early figures don’t mean much, the buzz from the early adopters means everything though.

    The Wii sold in buckets because everyone who tried Wii Sports had a blast, told everyone they knew that they had a blast, and then everyone else ran out and bought one too.

    If Kinect can’t develop the same type of momentum it’ll land on its arse.

    #15 4 years ago
  16. DrDamn

    Probably what has surprised me most about the launch is that buzz from my gaming friends who have it is very positive so far. With good feedback from their not so gaming other halves too.

    #16 4 years ago
  17. MCND

    @9 – You realise it’s not actually out in Japan until the 20th, right?

    One million in ten days is healthy by anyone’s standards.

    #17 4 years ago
  18. Psychotech

    @17 Exactly but there already have been demo stations around Japan and they don’t seem to show any real interest off course there is a slight chance that they could turn around with the release but not much

    #18 4 years ago
  19. Jan

    Psychotech: That’s right you saw 2 picture from a shopping center in the morning, and now you base all your knowledge from that, you jumped right in the troll post


    #19 4 years ago
  20. Crysis

    So far it has cost them approx $200 per piece of hardware for JUST the marketing of Kinect, obviously that number will shrink as it sells more.
    So once they achieve in selling 5 million, it will have cost them $40 a piece for JUST marketing.

    #20 4 years ago

Comments are now closed on this article.