GameStop to start selling digital DLC for PS3 online and in stores by Christmas

Thursday, 11th November 2010 15:25 GMT By Stephany Nunneley


GameStop has added PSN DLC to its digital catalog, making it the first, and so far the only brick and mortar store to offer digital gaming goodies.

All physical stores will offer PSN DLC for cash, gift cards, or trade-in credits which the company handed out $1 billion worth during last year alone.

“As part of our digital strategy, our goal is to help make extended game play of popular titles discoverable for our customers,” said Tony Bartel, president of GameStop. “In many cases, customers aren’t even aware of certain add-on content for their favorite videogames, and our in-store DLC centers are a great way to discover what’s available.

“DLC content, which typically costs between $10 and $15, also makes terrific holiday gifts for gamers who enjoy playing titles with available add-on content. To make this work, we partnered very closely with Microsoft and Sony to link our point of sale directly into their systems in order to provide customers with instantaneous access to the DLC they wish to purchase. We anticipate we’ll complete the nationwide rollout of Sony DLC within a few short weeks in order to service customers during the busy holiday shopping season.”

GameStop started selling XBLA DLC earlier this year, as well as digital PC games.

Check out what’s all on offer through the online store here and the full press release here.

PSN-specific offerings are expected to be available through GameStop in time for the holidays.



  1. datamonkey

    Am I missing something here?

    What is the advantage of going into a store to buy DLC for a game when I can just do the same thing from home without going anywhere?

    Is this a last ditch attempt from retail to try and save their ass before the digital age really takes hold?

    #1 4 years ago
  2. Stephany Nunneley

    @1 Well, I think it is a decent idea – personally – because say I am in there trading in a game. Instead of saving my trade-in credits, instead I just say “give me a DLC code for DeathSpank”. Granted, it’s easier from your couch, but if you are in the store anyway, why not?

    #2 4 years ago

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