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Call of Duty: Black Ops launches – full premiere report, price-slashing, much more

Monday, 8th November 2010 17:45 GMT By Johnny Cullen

blackops4

Call of Duty: Black Ops launched at midnight last night in the UK. We went news nuclear.

London premiere

Activision’s held a massive premiere for Black Ops in London last night, as it did last year for Modern Warfare 2; this time at Battersea Power Station.

We attended and covered the whole thing live. Activision and Microsoft streamed video from the event, posted images and more – get full details on all that from this Facebook page.

Tinie Tempah was the headline act. The US launch had Metallica. We’re saying nothing.

Brenna reached the event early and was told there’s no “press list”. Recorded 5.44pm GMT:

Listen!

After MC George Lamb make some spectacular jokes about “Essex girls” and the first portion of the game was shown off, Brenna said the game looked superb on the big screen. Recorded 20.45pm GMT:

Listen!

The evening’s full itinerary read as follows:

  • 6.30pm GMT – Behind the Scenes and Build Up

Inside Xbox’s Dan Maher (MrPointyHead) and Graeme Boyd (AceyBongos) present an exclusive look behind the scenes at Battersea Power Station, home of the Call of Duty: Black Ops UK launch event!

  • 7.00pm GMT – Welcome to the Call of Duty: Black Ops UK Launch Event!

Live from the Black Carpet as celebs and VIPs arrive for the launch of the most anticipated game in 2010. Also see the Battersea Power Station like never before as it comes under siege from Black Ops commandos…

  • 7.30pm GMT – Multiplayer Tournament & More From the Black Carpet

Enter Battersea Power Station to watch the UK’s first Black Ops multiplayer challenge and hear from those lucky few to be involved. Featuring a DJ set from Freestyle Games, creators of DJ Hero!

  • 8.00pm GMT – Treyarch Presents…

The developers of Call of Duty: Black Ops, Treyarch, take the stage to give you an exclusive inside look into how the game was made.

  • 8.30pm GMT – EU multiplayer Tournament

UK, Sweden, Germany, France, Italy, Netherlands and Spain battle it out in a multiplayer challenge. Featuring interviews with UK challengers.

  • 8.45pm GMT – Treyarch and VIP Interviews

Treyarch answer your questions about the Black Ops. Submit your questions on the Black Ops Facebook page Wall or on Twitter by using the #CoDLaunch hashtag.

  • 9.00pm GMT – Reaction From an Exclusive Black Ops Feature Viewing

At 21:00 the doors open for the first ever viewing of an exclusive feature for Call of Duty: Black Ops. Hear the reaction from those who witness it first…

  • 9.30pm GMT – Celebrity tournament

Watch invited celebrities battle it out as Treyarch invite them to take the stage. Followed by a live DJ set from Freestyle Games.

  • 10.00pm GMT – Countdown to Launch

With only two hours until Black Ops is available we prepare ourselves for the most anticipated game launch of 2010.

  • 10.45pm GMT – Live from GAME Oxford Street, London

We cross live to Oxford Street as the queues begin to build for the midnight opening at GAME.

  • 10.50pm GMT – Guest Interviews

We go back to Battersea Power Station to gather more reaction and verdicts on the game from invited guests and celebrities.

  • 11.00pm GMT – What happened in the US?

Watch footage from the launch event held in the United States, which took place on 4 November.

  • 11.30pm GMT – Live from GAME Oxford Street, London

We hear more from the queues outside GAME in Oxford Street as the crowd gets ever closer to getting their hands on Black Ops.

  • 11.45pm GMT – Un-Boxing of the Prestige Edition

Our presenters unveil the delights found in the Prestige Edition of the game, plus a look inside the VIP goody bags and more music from Rampage.

  • 11.55pm GMT – Live From GAME Oxford Street, London

We cross one final time to Oxford Street and talk to the first people in the UK to get their copy of Call of Duty: Black Ops!

Nerds to wait in rain as UK copies hit early

British copies of the shooter hit early landing in gamers’s hands, but, as previously announced, GAME held midnight launches at its stores in all four corners of the UK. HMV also opened 70 of its stores for the launch of the Treyarch game (via EG).

HMV’s flagship store in Oxford Street hosted the retailer’s main launch, offering “a range of promotional launch activities,” such as the first 200 people in line getting a free strategy guide. The first 500 people got a t-shirt and midnight launch goody bag.

We’ve got ours halfway through yesterday. Proof:

Despite the general hype, though, some are predicting the game won’t come close to Modern Warfare 2′s huge success last year.

Cowan & Company’s Doug Creutz has pointed at Activision guidance as an indicator that the game will come well short of its predecessor.

“This includes an assumption that the upcoming Call of Duty: Black Ops comps negatively against last year’s Call of Duty: Modern Warfare 2, despite the fact that on several pre-release metrics cited by management Black Ops is tracking ahead of Modern Warfare 2,” Creutz told investors, as reported by GI.

“We think management’s guidance implies Black Ops units down roughly 20 per cent versus Modern Warfare 2,” said Creutz.

Wedbush Morgan’s Michael Pachter has predicted the game will sell around 13 million units this year.

“More of the same”

BBC tech reporter Dan Emery, speaking on Breakfast yesteray, described the game as “more of the same,” but that the Call of Duty series has “got the recipe right”.

Trade in Medal of Honor, it’s yours… for £7

Many retailers are offering trade-ins for those looking to get Black Ops on the cheap. Swapping Danger Close shooter Medal of Honor could land you Black Ops for £7.99.

Other deals going on are below (thanks, MCV).

  • Asda – £4.97 if Fallout: New Vegas, Fable III or Star Wars: The Force Unleashed II are traded in. Otherwise, it’s £36.97 on its own.
  • Blockbuster – 99p if two of the following titles – Medal of Honor, Fable III, Fallout: New Vegas, EA MMA, F1 2010 or Star Wars: The Force Unleashed II – are traded in. It’s £44.99 on its own.
  • GAME/GameStation – £24.99 if bought with any other chart title or if Halo: Reach, Dead Rising 2, F1 2010 or FIFA 11 are traded in.
  • HMV – £7.99 if Medal of Honor is traded in. Otherwise, it’s £42.99 on its own.
  • Morrisons – £29.99 if bought with another chart title. On its own, it’ll be £39.99.
  • Sainsburys – Its £27.97 if £30 or more is spent in store. It’ll be £37.97 stand alone.
  • Tesco – £25 when bought with 2100 Xbox Live Points Card, 3 Months Xbox Live Gold Membership or a £20 PS3 PSN Card. On its own, it’s £36.97.

Breaking news

91 Comments

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  1. Patrick Garratt

    Liveblog’s up there now.

    #1 4 years ago
  2. Syrok

    “We’ll be covering it live. Obviously. Keep it tuned.”

    You’ve got to be joking. It’s only the launch of a new game. There are new games being released every week, admittedly not this big but come on it’s not going to bring anything new to the gaming industry.

    #2 4 years ago
  3. BULArmy

    @2 +1 You are absolutely right. CoD is even more overrated then Halo 3 back then in 2007… And even though I don’t like Gaylo and kind of enjoy CoD this amount of coverage is nuts.

    #3 4 years ago
  4. Fin

    When’s the review embargo up?

    #4 4 years ago
  5. Blerk

    Meh. :-)

    #5 4 years ago
  6. Johnny Cullen

    4 – Tomorrow morning.

    #6 4 years ago
  7. Yoshi

    Sainsburys looks like the best so far :)
    @4 I’m sure they’ll be added when they go up.

    #7 4 years ago
  8. M2Kx

    “You’ve got to be joking. It’s only the launch of a new game.”

    It’s obviously not.

    #8 4 years ago
  9. HaMmOdY

    Here we go again another Call of Douchee !

    #9 4 years ago
  10. naffgeek

    I hope it lives up to all the hype, people seem to be forgetting that this is the filler year version.

    Still my mate lets his 11 year old daughter play it online and she is better than him now so I suppose that sort of says it all.

    Maybe they should do a Kinect style family advert with headshots and knifings…

    I’ll be quietly playing Fifa 11 and Red Dead Undead until xmas and Fallout, Enslaved, Rock Band 3 and Castlevaina frop down the chimney.

    #10 4 years ago
  11. Syrok

    @8: Ok then, what important news do you expect from this?

    #11 4 years ago
  12. M2Kx

    “I hope it lives up to all the hype, people seem to be forgetting that this is the filler year version.”

    People seem to forget, that there’s no more Infinity Ward and that Treyarch is the new uberdevs of the franchise.

    /e:

    @11: No infos, it’s just going to be a cool show, at least here in berlin. Live performance, showmatches etc. So it’s not just another game release ;)

    #12 4 years ago
  13. Johnny Cullen

    Truthfully, this is the first Call of Duty from Treyarch I’ve been properly excited for.

    This can’t be anything less then amazing for me, really.

    #13 4 years ago
  14. naffgeek

    @12 You don’t just become an “uberdev” by default.

    MW1 was fantastic ,MW2 was enjoyable but not as good and the treyarch fillers have never been up to the same standard imo.

    Proof will be in the playing me thinks.

    #14 4 years ago
  15. naffgeek

    @15 ebay21 please, please fuck off

    Pat! get him/her!!

    Thanks :)

    #15 4 years ago
  16. Patrick Garratt

    He/her/it’s gone.

    #16 4 years ago
  17. ReeceHeywood

    Had it since Saturday, it’s what MW2 should of been.

    #17 4 years ago
  18. freedoms_stain

    I wasn’t a massive MW2 fan, is this gonna be worth my time and money?

    #18 4 years ago
  19. StolenGlory

    Impressions on the campaign anyone?

    #19 4 years ago
  20. SplatteredHouse

    Pass the Dutee from the left hand side! One there, for shop stockrooms tomorrow. :D

    #20 4 years ago
  21. Patrick Garratt

    Big update there. Full schedule of tonight’s London launch and a Twitpic of a retail version – looks like UK pre-orders are hitting now.

    #21 4 years ago
  22. SplatteredHouse

    They actually have a five and a half HOUR inventory of coverage lined up for this thing…Flabbergasted is me.

    #22 4 years ago
  23. M2Kx

    “MW1 was fantastic ,MW2 was enjoyable but not as good and the treyarch fillers have never been up to the same standard imo.

    Proof will be in the playing me thinks.”

    You’re absolutely right, but I think Activision let them know, that they’re in charge now and have to guarantee the success of the series. So they know, that there wont be any IW CoD that will make everything better.

    I’m already looking forward to this weekend (UK version ships usually a bit longer to Germany :/)

    #23 4 years ago
  24. El_MUERkO

    Pat, can you confirm with Valve/Activision when the PC version will unlock on Steam?

    It’s reporting midnight but supposedly that’s linked to our computer clock so it’ll tell me midnight but it’ll tell people in Germany or New York midnight as well!

    #24 4 years ago
  25. Patrick Garratt

    @24 – I’ll ask, yeah.

    #25 4 years ago
  26. Max Pain

    i might buy this, i real liked WAW same ppl behind black cops/ops

    #26 4 years ago
  27. Erthazus

    “black cops”

    :lol:

    #27 4 years ago
  28. RETARDED VIKING

    XD

    #28 4 years ago
  29. Patrick Garratt

    BBC interview video added. It’s “more of the same,” apparently.

    #29 4 years ago
  30. daytripper

    @29 been more of the same for about five years hasnt it? ;-)

    #30 4 years ago
  31. Patrick Garratt

    @30 – “Boom” ;)

    #31 4 years ago
  32. Blerk

    glol!

    #32 4 years ago
  33. daytripper

    i’ll take 67 cards and 13 crackers please

    #33 4 years ago
  34. Patrick Garratt

    Fuck’s sake.

    #34 4 years ago
  35. daytripper

    pat, its time to have mods on here mate.

    #35 4 years ago
  36. Patrick Garratt

    It’s getting that way, yeah.

    #36 4 years ago
  37. M2Kx

    1.40 MoH got pwned :P

    #37 4 years ago
  38. artursz1993

    @29 agree, that’s why I dont buy this piece of **

    #38 4 years ago
  39. freedoms_stain

    Who was that BBC section aimed at? Certainly wasn’t potential customers. Seemed more like a public service announcement “Beware, there is a new CoD, do not buy for your kids!”

    #39 4 years ago
  40. Johnny Cullen

    I have it. For PS3. And 360.

    I’ve played near 15 minutes worth of off-screen footage from the PS3 version and just un-boxed the 360 Hardened edition.

    Those will go up shortly.

    #40 4 years ago
  41. Blerk

    And are you? Hardened?

    #41 4 years ago
  42. daytripper

    @41 ooer thats rude

    #42 4 years ago
  43. Callum

    lol Blerk.

    #43 4 years ago
  44. Johnny Cullen

    Blerk – Always. ;)

    #44 4 years ago
  45. dandliver90

    Hi i got the Limited Edition Medal of Honor on the xbox 360 and was wondering does this qualify for the Deal at HMV, the bloke on the phone was no help at all, if anyone that works there or someone could ring there store and ask that would be very helpful. Thanks

    #45 4 years ago
  46. daytripper

    @45 wont be a problem, checked myself.

    #46 4 years ago
  47. stretch215

    “More of the same “my ass. If he means fps “cod style” of course it is, they have a great formula. But the additions and the balancing they’ve done with the mp are completely new to the series. It’s all about the mp anyways. I think my copy of mw2 might go the way of that Russian kid’s.

    #47 4 years ago
  48. dandliver90

    @ 46 thanks for letting me know, i was getting worried then because they dont mention about the limited edition version, but thanks for letting me know

    #48 4 years ago
  49. DBZ0wnz

    oh look kiddies it’s another generic arcade shooter is about to come out, prepare yourself’s for another mw2 just add afew zombies and customizing and there you have it, black ops.

    #49 4 years ago
  50. AHA-Lambda

    wow that bbc report was cringe worthy; though even they are admitting CoD is being milked XD

    anyway I’m hyped :D

    i’ll pick up 2 copies tomorrow (one’s for my dads xmas) from gamestation with my store credit (i have a lot of store credit saved up =/)

    #50 4 years ago
  51. Phoenixblight

    @49

    Seriously, they withhold the review until tomorrow, advertising the shit out of it with little to no gameplay footage. If it looks like shit and smells like it, it usually is crap. People are just eating this up Activision pays for reviewers to give it a great review with trips to Santa Maria, and everything paid for. Its the same exact thing sleezy politics and corporations do.

    #51 4 years ago
  52. Patrick Garratt

    Updated with the unboxing vid.

    #52 4 years ago
  53. distraet

    Fuck me, this is big, innit.

    #53 4 years ago
  54. Patrick Garratt

    Brenna’s on her way to the event now. When she starts posting, I’ll cut out the general Twitter tags.

    #54 4 years ago
  55. AHA-Lambda

    who’s brenna? =/

    #55 4 years ago
  56. Patrick Garratt

    @55 – New freelancer. We’ll see how she goes, innit.

    #56 4 years ago
  57. El_MUERkO

    Steam’s browser has updated it’s unlock time, now stating:

    Available: 9 November 2010

    This game will unlock in approximately 15 hours

    The Steampowered website has updated it’s unlock time, now stating:

    Available: 9 November 2010

    This game will unlock in approximately 23 hours

    But according to the Valve forums digital (Steam/Direct to Drive etc…) copies will unlock at the following times on the 9th:

    Unlock times:
    10AM EST
    9AM Central
    8AM Mountain
    7AM Pacific

    However Retail copies will unlock at midnight in your timezone, this has been confirmed by people in Australia who are playing the retail version right now!

    Talk about confusing!

    Sources:

    http://forums.steampowered.com/forums/showthread.php?t=1569102

    http://forums.steampowered.com/forums/showthread.php?t=1569308

    http://store.steampowered.com/app/42700/

    Steam

    #57 4 years ago
  58. CenoBit

    Phoenixblight:

    Do you think the people who are already interested in buying the game will care about the reviews?
    Or, more to the point, do you think Activision wouldn’t “help” so that CoD gets at least above average reviews?

    Doesn’t matter either way, though.
    A few new guns, a new setting, a 6-7 hour single player campaign and they call it a brand new game…
    After all, who cares, right?
    I mean there are people with GUNS in dat game.
    People are gonna love killing each other (with no purpose) in multiplayer mode.

    Pfff…and people call Apple’s marketing strategy an overkill.

    #58 4 years ago
  59. Patrick Garratt

    OK. I’ve just spoken to Brenna, and she’s on-site now. Watch the liveblog for proper updates.

    #59 4 years ago
  60. Dr.Ghettoblaster

    game informer review?
    http://www.gamingeverything.com/2010/11/game_informers_call_of_duty_black_ops_review

    Another review:
    http://www.game-pad.net/reviews/xbox-360/1218-call-of-duty-black-ops-review

    #60 4 years ago
  61. Patrick Garratt

    Audio from outside the event added below the liveblog window. They’re not even letting the caterers in.

    #61 4 years ago
  62. Patrick Garratt

    @57 – Thanks. I’ll update it.

    #62 4 years ago
  63. stretch215

    @ 58 you are an idiot and obviously have no idea what you are talking about. Stop flame baiting you pompous ass.

    #63 4 years ago
  64. Patrick Garratt

    The livestream’s fucked. Looks as though it’s crashed. Should have started 10 minutes ago.

    #64 4 years ago
  65. Patrick Garratt

    OK, it’s live. I’ve embedded it in this page.

    #65 4 years ago
  66. scuz

    spammmmmm that’s the third time I’ve watched the trailer in 5 minutes.

    #66 4 years ago
  67. SplatteredHouse

    hahaha – it’s worse than Stride, atm! That trailer’s never getting old. No sir – is it getting louder, each time it plays. The misbalancing deliberate?

    #67 4 years ago
  68. AHA-Lambda

    extra hidden game in black ops! :)

    http://www.youtube.com/watch?v=EIiZop7kcQI

    #68 4 years ago
  69. cookiejar

    This is just mad. The gulf war didn’t get this much coverage :D

    #69 4 years ago
  70. CenoBit

    stretch215,

    OK, man.
    Go play with your guns now :)
    When you grow up you might get an Action Man :)

    #70 4 years ago
  71. Patrick Garratt

    Photos added. Some good ones, there.

    #71 4 years ago
  72. Patrick Garratt

    The video’s live. See top of site.

    #72 4 years ago
  73. Dralen

    Will Porter… What a legend!

    #73 4 years ago
  74. Dr.Ghettoblaster

    68 that is awesome!

    #74 4 years ago
  75. G1GAHURTZ

    Bang, bang.

    #75 4 years ago
  76. Gekidami

    @68
    Oh shit, thats awesome.

    #76 4 years ago
  77. Erthazus

    @68, thats awesome actually

    #77 4 years ago
  78. stretch215

    @70 really? I will? Stop flame baiting you sorry, misinformed, juvenile twat. No response necessary. I’ve already said what I wanted your corny ass to hear.

    #78 4 years ago
  79. DGOJG

    I bloody hate George Lamb. Why the hell is he presenting? And how can they have a tournement to find the ‘best black ops player ever’ if the game is just out?

    #79 4 years ago
  80. Patrick Garratt

    New photos there.

    #80 4 years ago
  81. SplatteredHouse

    The live stream’s steadily shedding viewers. High point was during the first gameplay contest.

    #81 4 years ago
  82. Erthazus

    REVIEWS PEACHES!

    http://www.metacritic.com/game/xbox-360/call-of-duty-black-ops

    Gamekult — 70

    DUM-DUM-DU~U~U~U~M

    #82 4 years ago
  83. El_MUERkO

    Supposedly UK PC retail owners can play right now as Steam unlocked the game at 23:00!

    Yup, I’m being gloated at by people who got there’s from GAME, fuck you Amazon, fuck you in the eye!!!

    /drives to ASDA

    #83 4 years ago
  84. Yoshi

    A friend just sent me this, I’m sure some of you will enjoy it.
    http://sphotos.ak.fbcdn.net/hphotos-ak-snc4/hs965.snc4/75821_1675580375443_1415484808_31693374_4584133_n.jpg

    #84 4 years ago
  85. Erthazus

    @84 where i can preorder it? It looks fantastic.

    #85 4 years ago
  86. Kuwabara

    i cant wait till this shitty franchise dies so that every idiot, the majority of xbox 360 owners, and alot of ps3 owners, who spend the whole year playing mw1 and 2 online, can finally embrace other titles , other exclusives, so that other games can sell and grow, rather than be over looked!!

    #86 4 years ago
  87. OrbitMonkey

    @86 Get off your soap box drama queen.”Ooooh somethings popular, its evil!!!”.

    #87 4 years ago
  88. Gekidami

    My Prestige Edition just came. :D

    #88 4 years ago
  89. Patrick Garratt

    I still haven’t fucking got it. I might buy the PC version.

    #89 4 years ago
  90. Erthazus

    @89 Buy PC version, we can duel :D Arghh… you can already purchase it from STEAM.

    @88, i hope you are joking, seriously. How much does it cost?

    #90 4 years ago
  91. DBZ0wnz

    I’m not getting this piece of crap, leave it for the kids to play.

    #91 4 years ago