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Harmonix aiming for bigger European focus with Rock Band

Tuesday, 2nd November 2010 12:46 GMT By Johnny Cullen

rock band 3

Harmonix boss Alex Rigopulos has told MCV it’s aiming for a bigger market share in Europe with Rock Band.

The latest in the series, Rock Band 3, released on Friday in the UK for PS3, 360, Wii and DS. However, numbers from yesterday’s UK charts showed it only sold over 7,000 units in its first week.

But Harmonix are still up for getting the game out towards more people for the continent.

“The UK and Europe is hugely important to us, and honestly it’s been a real disappointment that we haven’t reached the same level of success in Europe yet as we have in the US,” said Rigopulos.

“It’s something we think and talk about constantly – the ways we can remedy that and realise the potential in Europe. And we’re doing that in a number of ways.”

Rigopulos added: “In Rock Band 3 we’ve made more of an investment in European content than we have in the past, but more importantly with the Rock Band Network we’re actively reaching out to stimulate a community of content creators all across Europe to get some regional content on the platforms as well.”

Outside of Rock Band, Harmonix has previously confirmed it’s entered into pre-production with Dance Central 2, even though the first title doesn’t release until this week with the launch of Kinect on Thursday in the US.

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8 Comments

  1. Zarckan

    Someone needs to tell EA that then, as currently it’s like trying find Rocking Horse shite.

    #1 4 years ago
  2. Freek

    “….we think and talk about constantly…”

    And take no action what so ever as we slowly watch the brand die.

    #2 4 years ago
  3. SplatteredHouse

    Blame the publisher. Not only have Europeans felt they played extremely second shrift to America, in the past, especially so with the first game’s insulting distribution and scheduling, but the community support on that front (perhaps not on rb.com), is scant short of dire.
    The previous RB games have been all about trying to get the Americans on-side, and since, they’ve consistently received a thorough hiding from competition in their focus territories, now, they think they can crawl back to sucker the Euros from people, by playing nice-nice?

    “The UK and Europe is hugely important to us” now that we’ve got few places left to try…

    #3 4 years ago
  4. Merlin

    Add to that the fact they’ve delayed the release of the guitar for two weeks, so I have the game but not the guitar, hardly helps matters.

    #4 4 years ago
  5. Gadzooks!

    All i need is for RB to support the GH drumkit properly and i’ll buy an RB game. That really should have been sorted by now.

    #5 4 years ago
  6. varsas

    Better distribution and better marketing; that’s where the investment needs to go for this series to have any chance in Europe. I can’t quite believe that on the 3rd time of trying they have messed things up again.

    #6 4 years ago
  7. Psychotext

    @1: Yeah, I noticed the same thing myself. High street availability is horrific for the game.

    #7 4 years ago
  8. JimFear666

    but what he didnt say is that the rbn is on 360 only. the ps3 and the wii only get a lil part of the stuff on the rbn probably because hmx are a studio of microsoft fanboy..

    #8 4 years ago

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