Tue, Feb 01, 2011 | 06:23 GMT
Sony PS division records FH profit as PSP sales half in Q2
PSP sales fell dramatically in the quarter ending September 30, 2010, Sony said today, but the Networked Products and Services division – the company segment that holds all PlayStation products – moved to profit in Sony’s first half.
PSP units sales fell to 3.7 million in FH 2010 compared to 4.3 million in the same period last year, with sales in the second financial quarter halving from 3 million to 1.5 million.
PSP software held relatively well, dropping from 21.3 million units in the first half of fiscal 2009 to 20.2 this year.
PS3 hardware sales were well up. First-half figures showed 5.9 million units had been sold in the six months ending September, compared to 4.3 million last year.
PS3 software rocketed in first-half 2010: 60.1 million units were sold in this year’s period compared to 38.7 million in 2009.
The Networked Products and Services division was in profit at 6.9 billion yen compared to a 59 billion yen loss in the second quarter of last year.
For the first half of the FY, the division recorded a 3.1 billion yen profit compared to a 95.8 billion yen loss in the corresponding previous period.
See the full report here.
13 
Posted in: Financials, Hot, PS2, PS3, PSP, Sony, Trade, sony financials
Tags: sony first-half financials 2010
13 comments
#1
Blerk
29/10/10, 9:18 am
3.1 billion Yen is about $38m, right?
#2
Crysis
29/10/10, 9:43 am
PSPgo price drop down to $250, about £150 (from $450, about £275), + we get Assassin’s Creed: Bloodlines, Grand Theft Auto: Vice City Stories, Gran Turismo, James Cameron’s AVATAR: The Game, LittleBigPlanet, MotorStorm: Arctic Edge, Need For Speed: SHIFT, Pursuit Force: Extreme Justice, 2010 FIFA World Cup South Africa, WipEout Pure.
May actually get this next month.
#3
manamana
29/10/10, 10:05 am
^ Wha…?
#4
Psychotext
29/10/10, 10:21 am
Very good results for the PS3, absolutely horrific ones for the PSP.
#5
Robo_1
29/10/10, 10:32 am
Indeed, PS3 must be selling like crazy in Europe.
PSP2 has got to be a definite lock for 2011.
#6
Goffee
29/10/10, 11:06 am
Time to open up the PSP to homebrew/indies then, let it go out in a blaze of quirky, imaginative gaming glory rather than slink off into obscurity.
#7
NiceFellow
29/10/10, 7:09 pm
I doubt Sony will actually be too worried about the PSP sales. The main thing is the PS3 is really steaming ahead now.
PSP2 is clearly about to hit and I think Sony are going to take a similar strategy to PS3/PS2. Drop the price of the PSP and keep both on the market.
SW sales for PS3 in particular looking good and with Move and probably a better second half to come vs last year too it looks like Playstation brand is bouncing back a bit from the car crash of the PS3 launch and losses.
#8
The Hindle
29/10/10, 7:21 pm
What amazes me the most is that MS allowed Sony to catch up… they should have just finished them back in 2006 when the PS3 was a joke. They had games like Mass effect, Halo 3, Gears,Bioshock, everything basically, and genius marketing such as finish the fight emergence day.
Xbox live was strong as well yet despite all of this, despite the fact Sony had no games for at least a year, despite the fact they had no online service MS allowed them to come back and well most likely finish quite a lot ahead of them.
#9
Psychotext
29/10/10, 7:51 pm
That’s what happens when you focus only on profitability and don’t cut your price for too long TH. That, and sacking half their developers.
Still, I guess to those left that would have been preferable to potentially pulling out of the market all together.
#10
NiceFellow
29/10/10, 8:23 pm
@8 you speak as though control of the situation was in MS hands. At launch MS was coming off a weak product in terms of sales/marketshare and a very weak brand globally.
Sony did all the damage to themselves really, while MS efforts were more about improving their status, and they did greatly improve their brand of course, but you’re really not understanding the global perspective on the two consoles/brands if you really think MS ever had it in their power to finish Sony.
Really, MS should be glad Sony made such a botch of the PS3′s first 18 months, otherwise I suspect the 360 would have struggled to gain much traction beyond improving over the Xbox in the US.
#11
2plus2equals5
30/10/10, 10:49 am
It’s strange, in japan psp sells equal or better than ds
#12
DaMan
30/10/10, 1:32 pm
outrageous, clearly Japan ‘s population is equal to, if not bigger than NA!
#13
Kuwabara
01/11/10, 5:37 am
Imagine if the ps3 was released alongside xbox 360 and at a similar price.