If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Cowen slashes Q4 DJ Hero forecast by 60%

dj hero 2

Analyst Doug Creutz from Cowen Group has good and bad news for Activision Blizzard.

The good news: Creutz thinks investors don't need to worry about the music genre anymore.

The bad news: the analyst says the once high-flying music genre is now "immaterial to overall results".

His comments were noted by Gamasutra as Cowen Group more than halved its original forecast for US DJ Hero sales in Q4.

The company now thinks DJ Hero and new review darling DJ Hero 2 will "struggle" to break the 1 million sales mark, combined - the original estimate was 2.5 million.

Creutz has a solution for Activision Blizzard: double down.

"Activision's best option at this point would be to approach Viacom with [the] idea of (re)merging the Guitar Hero and Rock Band franchises through a sale or joint venture agreement," he wrote.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

In this article

DJ Hero

PS3, Xbox 360, PS2, Nintendo Wii

Rock Band

iOS, PS3, Xbox 360, PS2, Nintendo Wii

Related topics
About the Author
Justin Kranzl avatar

Justin Kranzl

Contributor

Comments