A Netflix channel is now available to download for Wii in the US.
The app, which allows for instant streaming from the service, is available for free from the Nintendo Shop Channel as part of most subs.
“At this time of year, consumers have a near-insatiable demand for family entertainment,” said NoA boss Reggie Fils-Aime.
“And this simplified Netflix access will help bring families together more quickly, more easily and in more ways than ever before.”
Netflix CEO Reed Hastings added: “The availability of Netflix right on the Wii Menu adds significantly to the ease and convenience that attracts our members to the Netflix streaming experience and is an important step in our efforts to continuously improve the service.”
As announced last week, PS3 owners will also get instant-streaming access to Netflix later today.