NPD September 2010: Xbox 360 tops hardware, Reach moves 3.3M

Friday, 15 October 2010 20:31 GMT By Stephany Nunneley


NPD has released September sales figures for the US, showing Xbox 360 tops for the third month in a row, and Halo: Reach conquering the software chart.

Down, down, things keep going down

Total sales of hardware and software were down 8 percent year-over-year, coming in at $1.22 billion compared to $1.32 billion in September 2009, while hardware sales were down 19 percent yoy to $383 million compared to $427 million.

“While industry sales of new physical retail sales show a decline versus year ago, it’s important to remember that there is a growing volume of content being sold digitally, or otherwise outside the traditional retail channel,” said NPD’s Anita Frazier.

“These numbers reflect the largest channel for hardware, software and accessories sales, but there are content sales happening elsewhere.”

Since NPD stopped publishing the hardware numbers this month to the public, it’s now up to the manufacturers or those who pay for the information to release it. However, on the software front, NPD plans to release a report on total video game consumer spending for the first half of 2010 tomorrow.

Xbox 360 sales up 37 percent yoy

Microsoft was first out of the gate with the numbers, and said Xbox 360 was top of the hardware charts for the fourth consecutive month, moving 483,989 units, which is up 37 percent from last September. Pre-orders of Kinect for Xbox 360 are selling out at retailers nationwide ahead of its US release on November 4.

“Hardware unit sales, with the exception of the Xbox 360, are down versus last September, but a couple other platforms, specifically the PS3 and the PSP are up on an average sales per week basis as compared to August,” said Frazier, adding that the average retail price of  hardware was up September, due to the Xbox 360 Halo: Reach bundle and the PS3 Move bundle.

According to NPD, Wii and PS3 were both down yoy, with Nintendo moving 403K DS units and Wii moving 254K which is down 45 percent. According to NPR, Sony would not disclose its figures for the month, but Michael Pachter did it for them instead.

Per a note from Pachter, PS3 moved 312K units, which is down 37 percent yoy, but still better than he predicted thanks to Move’s debut and the 160GB consoles released in August.

The YTD hardware is listed below. Obviously, it’s not 100 percent, with Sony and Nintendo figures being rounded-up and no data what-so-ever for PSP.

As it stands by the chart we have, Xbox 360 is only behind Wii by 57,211 units for the year.

US hardware year-to-date:

  1. DS – 4,214,800 (approx.)
  2. Wii – 3,237,100 (approx.)
  3. Xbox 360 – 3,179,889
  4. PS3 – 2,343,500
  5. PSP – 762,700

Last month’s figures can be found here.

Software takes a tumble

On the software front, Halo: Reach sold 3.3 million units in its launch month, making it only the third game this generation to surpass 3 million unit sales in the first month. The first game to surpass 3 million units this generation was  Halo 3.

However, while it may have topped the NPD software charts, the grand figure wasn’t enough to lift the industry out of its six-month depression.

Software sales hit $614 million, which is down 6 percent from $649 million yoy.  For the month, sales figures including PC sales, came in at $655 million which is down 5 percent over last month’s $692 million.

Madden NFL came in a respectable second place, followed by Dead Rising 2 and NHL 11.

The Top 10 titles are below, and we’ll get you  the exact units sold as soon as available.

  1. Halo: Reach – Xbox 360
  2. Madden NFL 11
  3. Dead Rising 2
  4. NHL 11
  5. FIFA Soccer 11
  6. Kingdom Hearts: Birth By Sleep -  PSP
  7. Mafia II
  8. Spider-Man: Shattered Dimensions
  9. Metroid: Other M – Wii
  10. Call Of Duty: Modern Warfare 2

Accessories were up 13 percent yoy to $180 million, compared to $159 million last year.


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  1. Razor

    What are NPD actually posting tonight?

    #1 5 years ago
  2. Stephany Nunneley

    The top 5 software sales as usual, along with Anita Frazier’s monthly analysis.

    #2 5 years ago
  3. doctorstrange

    Software figures

    #3 5 years ago
  4. szaromir

    Most people would round 483989 to 484k, me thinks.

    #4 5 years ago
  5. Razor

    Cut Steph a break. She keeps this site going, you know…

    #5 5 years ago
  6. Psychotext

    I hate you NPD. That is all.

    #6 5 years ago
  7. Razor

    Is it time for my monthly PS3 criticism, yet? :)

    #7 5 years ago
  8. Michael O’Connor

    @7 Go for it.

    #8 5 years ago
  9. cookiejar

    Not bad. The Halobox 360 is doing well ;)

    #9 5 years ago
  10. Psychotext

    Am putting together nuggets of info here whenever they arrive:

    #10 5 years ago
  11. itsucks

    Cry moar!
    tears for the pieceofshit3 are free, the NPD isn’t, as it seems.

    #11 5 years ago
  12. The Hindle

    Hmm suprised its not higher, in comparison Halo 3 had cleared 3m in its first few days. Also its taken Reach a few weeks longer to clear 3m in the US when compared to Halo 3.


    #12 5 years ago
  13. Psychotext

    Umm… ODST sold 1.52m copies. Is less than half “pretty much the same”?

    #13 5 years ago
  14. Stephany Nunneley

    K I have updated that best I could with what has been given me.

    Effing NPD not even releasing numbers for the top 5 now.

    No word back from Sony or Nintendo yet.

    #14 5 years ago
  15. The Hindle

    Woops yea just seen that, still considering its a true sequel to Halo 3 im surprised its not way higher, either way what ive been saying all along it would sell way less then Halo 3 but sligthly higher then ODST.

    #15 5 years ago
  16. The Hindle

    Thats one hell of a drop off if you compare Reach to Halo 3, looks like MW and Battlefield did change everything.

    #16 5 years ago
  17. Psychotext

    /pats TH

    #17 5 years ago
  18. Crysis

    can someone ban that 8 year old fanboy ‘itsucks’? he has never posted an article without saying pieceofshit3, & he just brings this forum back down to primary school, where people simply can’t comprehend other people’s preferances & therefore, out of pure stupidity attempt to mock it. I have enough cash to own a 360 & a ps3 (2 pcs aswell), & while i prefer my PS3, i never bring an article down by saying something like itsucks does: “duh, i’m stupid, so i post here only to say i’m stupid & don’t have a ps3, therefore ps3 sucks”
    Fact is: no console is better, they each have strengths & weaknesses, saying 360 has slightly better graphics is pointless because you may as well own a high end pc if graphics is your only game-changer, most games needing a magnifying glass to tell the difference between them anyways, so it goes down to which company you prefer, which better suits your needs, for a casual online player, save your money & get a ps3 or you’re wasting your gold sub, but for a hardcore online player, either console is good depending on where your mates are at & for an offline player, well depends on if you want JUST a console or an console+entertainment hub.

    #18 5 years ago
  19. The Hindle

    /Ruffles PTs hair and says Gd kid.

    #19 5 years ago
  20. Michael O’Connor

    @18 His posts are so lacking in substance that is becomes instinctively easy to ignore that he’s even here

    Unlike individuals such as BDH and TEA (both of whom are blessingly absent at the moment), he rarely ever responds to anyone, so it doesn’t cause half as much drama.

    #20 5 years ago
  21. AHA-Lambda

    @16 – hey what happened to biggest launch ever?

    Now i’m not sure if my pachter-esque prediction for reach was right or not. (I said big but not as big as H3)

    #21 5 years ago
  22. cookiejar

    @18 What can I say, the Trollercoaster is in town.

    #22 5 years ago
  23. Psychotext

    It’s OK TH, I know why you’re doing it… mostly by virtue of the fact that I remember you saying that Reach was going to sell more like ODST than Halo 3, and that OSDT had harmed the brand. Now that the facts don’t really back that up I can see why you’re feeling the need to try and spin it.

    I mean, it is only the third game this gen to do 3m on one platform in its first month (with the others being Halo and MW2)… that’s pretty bad. :P

    #23 5 years ago
  24. Crysis

    @20, yeh i know, it’s just pointless of him being here if he can’t even contribute to saying anything more than he hates the ps3, we got it, stfu about it & post something relevant or gtfo. idk who BDH is, but atleast TEA can actually contribute, even if half the time it’s just ludicrous or insulting.
    he may as well be a spam bot saying “I hate Playstation” in every thread he’s ever posted

    #24 5 years ago
  25. cookiejar

    I actually liked ODST. Much better than 3, I thought. Reach is alright. Not the best thing ever, but not a bad shooter. Makes a nice change from MW2. Props to them.

    #25 5 years ago
  26. The Hindle

    :D no no PT im just going of the facts, Microsoft marketed this as Halo 4, they put more behind it then Halo 3 and the fact thats its done no way near what 3 did tells me something has happened in the last 3 years, the facts are there man.

    Its not bad at all but i do think MW has changed everything and it plus BF chipped away at the Halo fanbase. I dont expect you to agree me with as youre blinded by your love for the franchise but the numbers are there. Making ODST a $50 game was a bad move in my opinion.

    #26 5 years ago
  27. Psychotext

    So you didn’t say that? I mean I’m looking at your posts right now and I can give you some direct quotes if you like?

    But yes, I’d say it’s obvious that competition is more significant now. Hell, even you alluded to it when you were talking about why it would sell like ODST (though you made the mistake of thinking GT5 would be out :P).

    That said, I don’t think BF or MoH have had any significant effect (they’re still also ran FPS games). CoD on the other hand…

    #27 5 years ago
  28. The Hindle

    I stand by what i said, ODST was a bad move for the franchise as for selling near ODST well its just done a bit higher hasnt it like close to 1.5m more not that bad of a prediction.

    #28 5 years ago
  29. Crysis

    in one month, this single game has already sold more than many franchieses

    #29 5 years ago
  30. Psychotext

    I really don’t get how you’re playing out 1.5m as being anywhere close to 3.3m TH.

    #30 5 years ago
  31. The Hindle

    Mainly because ODST was released towards the end of Sept, the 28th i think and sold 1.5m in that time.

    Edit the 22nd, If ODST was at the same time as Reach it may have sold the same who knows.

    #31 5 years ago
  32. Psychotext

    No, it sold 271k in its second month which takes it up to 1.79m.

    So that’s 1.79m over 41 days vs 3.3m over 21 days.

    #32 5 years ago
  33. Psychotext


    DS: 403k
    Wii: 254k (oh dear)

    #33 5 years ago
  34. Kuwabara

    i cant wait for the backlash once kinect is out

    #34 5 years ago
  35. Stephany Nunneley

    @33 Thanks! I’ll add the Nintendo figures in now. Obviously the YTD figured won’t be 100% but close enough.

    #35 5 years ago
  36. Goliath

    @ 12

    Though it was released 11 days earlier than Halo 3, a look at weekly sales data for Halo Reach and Halo 3 would show that Halo Reach sold 200K more units than Halo 3 it’s release week, 30K more in week 2 and 75K more in week 3 in North America. Reach has sold better than Halo 3 it’s first 3 weeks of release in North America. You’re reaching a bit I think.

    #36 5 years ago
  37. Psychotext

    I don’t know if this is Sony’s full PR… but it’s all we have so far, and it’s a bit weak:

    “There’s no question we’re experiencing incredible momentum behind the PS3 this year and this holiday is already stacking up to be another great season of innovation and family fun for consumers. PlayStation Move is performing extremely well at retail and we’ll have plenty of new games coming to keep consumers busy this holiday from our first party studios and publishing partners, such as SingStar Dance, The Fight, and Tiger Woods PGA Tour 11.”

    “With a growing array of content options on PlayStation Network, including today’s announcement that Netflix will be natively accessible on all PS3s, we are confident that the PS3 will be the console of choice for many families this holiday and beyond.”

    #37 5 years ago
  38. typeface

    I’m sure Sony’s tally in the US would be lesser than last year as this was when the PS3 slim launch sales took it pretty high. Move could have had numbers (though the Sainsburys deal must have helped in the UK)
    The 360 should have sold a lot better with Reach.
    October should be sluggish on all sides except possibly software (though some are going to suffer obviously since not everyone can buy several new titles at once). As for November? Will Kinect make a sizeable dent or not?
    As for Nintendo it should be the same really or a decline unless DKC, Epic Mickey and Kirby make a world of difference (doubt it though, A new Mario title would definitely do it).
    Sony should expect a spike whenever GT5 Launches (if it does this year as per all the rumours and signs).

    #38 5 years ago
  39. Blerk

    The YTD figures are quite interesting – look how close the 360 is to the Wii. Could it outsell it before year end, or are we looking at the usual Christmas rush for Wii hardware? The next few months will be pretty interesting.

    Of course, they’d have been even more interesting if we still had hardware figures, you cocks!

    #39 5 years ago
  40. Blerk

    Hey, when did they stop splitting out the individual versions on the top 10? Man, they may as well just stop publishing data altogether. :mad:

    #40 5 years ago
  41. Psychotext


    #41 5 years ago
  42. JonFE

    Psychotext, please stop rubbing salt to Hindle’s wounds, it ain’t funny any more…

    Who am I kidding?
    Of course it’s funny. :P
    As you were, soldier!

    #42 5 years ago
  43. The Hindle

    :D its amazing how the facts are there yet im the big bad guy just for saying something that is totatly true, Reach sold no way near what Halo 3 did simple as that.

    On a worldwide basis it could be only 600k more then what ODST did as basically in its first month ODST sold 3m whilst Reach has done roughly 3.6m if you count confirmed UK sales which was over 300k in its first few days.

    Including mainland Europe it will be a bit higher but considering Halo is bound to sell the most where the 360 is the most strong which is UK and USA. It should be over 4.5m by the end of the year though quite easy.

    #43 5 years ago
  44. Psychotext

    The fuck are you smoking now? Reach outsold Halo 3 in the UK (by 20k) in its first week and outsold ODST by 200k in its first week. Beyond that we don’t have any numbers so it’s hard to compare.

    As for the US, well… you saw the numbers above. 1.77m in 41 days vs 3.3m in 21.

    I’d suggest you stop trying, you’re starting to make yourself look a bit foolish.

    #44 5 years ago
  45. The Hindle

    Yes i know about ODST i was mearly speculating about WW sales, im hoping MS release some WW sales for Reach pretty soon and this will get carried on then.

    #45 5 years ago
  46. Gheritt White


    #46 5 years ago
  47. The Hindle

    I find it strange Sony didnt release sales data for Move, you would think thats something a company would boast about.

    #47 5 years ago
  48. JonFE

    “…its amazing how the facts are there yet I’m the big bad guy just for saying something that is totatly true…”

    “…I was mearly speculating about WW sales…”

    Contradicting much?

    Seriously, this is kind of embarrassing. In the end, you may well end up being correct and Halo Reach may not sell as well as Halo 3, but current facts suggest comparable healthy sales and I think that you should call it and quit (for now at least).

    #48 5 years ago
  49. The Hindle

    Number 1 – the facts are there for Halo 3 and Halo Reach thats what i was alluding to.

    Number 2 i was speculating about the comparisons between ODST and Reach sales the difference in sales between the two read my posts man before you start chatting shit.

    Of course Reaches sales are heathly ive never said otherwise again not reading my posts. Way to go in twisting my words.

    #49 5 years ago
  50. JonFE

    I’m not twisting anything. You cannot go preaching “the facts” in one sentence and “speculate” in another. Either the facts back you up or they don’t.

    I also said “comparable healthy sales”, key word being “comparable”, which according to the article above they pretty much are:

    “On the software front, Halo: Reach sold 3.3 million units in its launch month, making it only the third game this generation to surpass 3 million unit sales in the first month. The first game to surpass 3 million units this generation was Halo 3.”

    I’m far from “chatting shit”, as you so eloquently put it…

    #50 5 years ago
  51. reask

    Wow TH if thats a flop wouldn’t Sony love some of it.
    I mean cmon mate you’re not seriously trying to say reach wasn’t a success.

    #51 5 years ago
  52. Psychotext

    We finally got the PS3′s figures thanks to Mr Pachter (who knew he could be useful!). 312k, down 36.6% vs 2009.

    #52 5 years ago
  53. Stephany Nunneley

    Damn Psycho. You beat me on that! :D

    Anyway, yes. Pachter released the numbers through a mailing and I have updated the post accordingly.

    #53 5 years ago
  54. cookiejar

    £199 PS3 time, Sony. Get it done.

    #54 5 years ago
  55. AHA-Lambda

    after pachters bitching about how the numbers shouldnt be given out, he gives them out? O_o

    oh well not that i want to complain given how the npd has butchered salesage forever now. Bastards…

    #55 5 years ago
  56. spiderLAW

    Wow Poor PS3.
    Sony needs to pick it up somehow. Marketing, price drop, Firmware update (to change the whole PS3 experience into something more colorful, not just in color but in detail :P ), Bonus packages (Free game with console purchase), etc…

    #56 5 years ago
  57. miladesn

    Software Numbers Leaked!

    Dead Rising 2 — 370K across all platforms
    Kingdom Hearts Birth by Sleep — 225K
    Metroid: Other M — 173K

    #57 5 years ago
  58. LOLshock94

    hahahaha ps3 is shiteeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

    #58 5 years ago
  59. Erthazus

    Why PS3 is poor? Where it is poor?

    If Xbox 360 sells it’s because of:

    1) It’s cheaper by 100$

    2) Arcade system

    Where Sony is poor?

    #59 5 years ago
  60. Psychotext

    Aren’t 1 and 2 the same things there?

    #60 5 years ago
  61. Erthazus

    Same, but judging by the PS3 sales they are not doing that bad at all. They are making qual money.

    + Arcade system is cheaper than 250 GB system. Of course people will buy more 360s

    #61 5 years ago
  62. cookiejar

    Sony have actually done pretty well to come almost in grasp of the 360 given how they started off.

    Now they’re making money on the system, they can afford to play around with the pricing more. A $199 PS3 with Gran Turismo 5 would of been a massive seller. A price drop has to come, but its a shame they didn’t (or haven’t yet) have it ready for this Christmas.

    #62 5 years ago
  63. Psychotext

    @61: That’s true, though the majority of systems sold are the premium model (we know this from the average selling price).

    @62: Indeed, I think a lot of people forget that at one point they were doing sub 100k a month.

    #63 5 years ago
  64. Dark

    @59: 3) people buy the X360 when they ALREADY have an xbox 360.

    #64 5 years ago
  65. NoxNoctisUmbra

    Just because a system sells more then PS3, does not mean its better. Sure Xbox has good games, but no hardcore games. Wii is a good example.

    I play MAG and SOCOM, these two games alone have the most hardcore People around. 90% of the games people are seious about the missions and work in teams to be on top.

    Halo 3, Killzone 2, even COD MW games, games like that are good, hardcore, but the corowd who plays them is not as hardcore and not as serious about it. They only sell because of marketing.

    50% of the time playing those games will result in frustration, no team play, and just total frenzy kill 4 all.

    SO just because something sells more then the other does not mean its a best game, or best console. It just means its higher budget with super marketing though the fucking roof. Most people who buy those games are very casual players.

    #65 5 years ago
  66. Psychotext

    What a random comment. Who said it was better?

    Hell, if we’re talking about better, and hardcore, then the PC has consoles smacked about more than Pat on his regular excursions to the dungeon.

    #66 5 years ago
  67. reask

    NoxNoctisUmbra said:

    50% of the time playing those games will result in frustration, no team play, and just total frenzy kill 4 all.

    BTW is socom good on line nox?
    I heard mixed reports but often thought of trying it out.

    I played a bit of UC online but felt the matchmaking to be too imbalanced for a enjoyable experience.

    Or probably I just suck.

    #67 5 years ago

Comments are now closed on this article.

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