SEGA feels it brought “too many Sonic games to market too quickly”

Wednesday, 13th October 2010 22:14 GMT By Stephany Nunneley


SEGA reckons it has more than likely put too many Sonic titles out too quickly in the past.

Speaking with Joystiq, SEGA US’s head of sale and marketing, Alan Pritchard, has claimed the last few releases over the past five years or so have been a bit of a “mixed bag” and the company should have been more strategic.

Like Mario.

“We’ve probably been guilty of bringing too many Sonic games to market too quickly,” said Pritchard. “Certainly if you look at Nintendo as a comparison, they have been a little bit more strategic with the way they bring their Mario titles to market.

“If you look at 2006 to 2008, there were a number of Sonic titles coming to market on various platforms with very little time in-between. If you look at all of the Sonic releases over the last four or five years, there’s a real mixed bag out there.

“There are some 70s; there are some 60s; there are some 50s. We are upping the bar in terms of internal focus, investment, resource; and we plan to target 80-percent-plus. A Sonic game can sell if it’s a 60-percent Metacritic game, that’s not an issue. But is that really what the consumer wants? Is that what we should be doing as a publisher and a developer?

“We should be bringing much higher quality products to market to deliver a better experience for the consumer.”

SEGA is likely hoping its latest offering, Sonic 4 which released today, will do the trick. There’s also Sonic Free Riders for Kinect hitting launch day with the device. There’s also the rumored Sonic Anniversary game as well – which may or may not be the Sonic game slated for next year.

Loads of Sonic is in our future, kiddos, adding more titles to an already vast list of games and appearances.



  1. Superfrog

    As a start, they should cancel Sonic Free Riders.

    #1 4 years ago
  2. undeadwolfy

    Time for Activision to admit the same about CoD

    #2 4 years ago
  3. manamana

    Wow, those words (like Mario) from a Sega spokesman. Who have thought that, ten years ago. Peace.

    #3 4 years ago
  4. Dr.Ghettoblaster

    And………now they’re doing it again…..WTF?!?!

    #4 4 years ago
  5. joshua nash

    no shit, now if only they realized that a lot sooner we would have been spared all those shitty sonic games

    #5 4 years ago
  6. Moonwalker1982

    Much higher quality products? Ah about starting with making a Shenmue 3 hmmm?

    #6 4 years ago
  7. Kuwabara

    a shenmue hd collection is in the works for ps3

    #7 4 years ago
  8. Moonwalker1982

    Really? But just Shenmue 1 and 2 though…all i want is 3, nothing more :(

    #8 4 years ago
  9. Michael O’Connor

    @4 Two games is hardly too many.

    Didn’t they say this a couple of weeks ago though? This isn’t new. I hope they stick to it.

    #9 4 years ago
  10. freedoms_stain

    The major difference between the Sonic and Mario cash-cows is that Nintendo make sure their Mario games are actually good, so people say “sweet, another Mario game”, whereas SEGA have gone the route where they’ve built a successful franchise in Sonic years ago and have been trading on the name alone, putting out shitty games with Sonic all over them because Sonic sells regardless of quality.

    Well, you milk the cash-cow too hard and it dries up, and it seems that SEGA have realised that they dried it up a while ago and they’re going to have to actually work on producing some quality. At least, I hope this is the case, there’s always the possibility that they’re faking reform to squeeze a few more sales.out of Sonics dried husk.

    Last Sonic game I got was for the GBA, before that the MegaDrive. You’ve got a lot to prove if you want my custom SEGA. Mush!

    #10 4 years ago

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