NPD cans monthly hardware sales: “It shouldn’t be up to NPD to release these figures,” says Riley

Tuesday, 12th October 2010 17:19 GMT By Stephany Nunneley


NPD Group has said it’s to stop releasing monthly hardware unit sales figures for the US, and instead the public will have to get the information from the console holders.

The change is effective immediately: the NPD release this Thursday, October 14, won’t contain the pertinent hardware information.

NPD executive director David Riley denied, however, that the move is likely to damage clear reporting and analysis of the US market.

“No, it won’t,” the boss told VG247. “Clients can release their figures, which we can verify, but it shouldn’t be up to NPD to release these figures.

“Our corporate publishing guidelines changed, but nothing has changed client-side.”

The move means that none of the hardware manufacturers are obliged to release their monthly US sales figures, but are “permitted” to do so, and will be “supported” to do so by NPD.

“I pay a lot for access to the data”

Wedbush Morgan analysis head Michael Pachter wasn’t surprised by the move.

“I’m not sure why they ever release any of their numbers to the press,” he told VG247 today.

“They probably do so to generate publicity, and they have likely concluded that they get plenty by publishing only a little information, so they want to give less away for free.

“I pay a lot for access to the data, and probably could have skipped the hardware piece and gotten from the manufacturers directly, so they don’t want paying customers like me to turn off their subscriptions.”

NPD will be changing the the following in its monthly reporting:

  • Removal of monthly hardware unit sales figures.
  • A shift in the Top 10 software from SKU level with unit sales for the top five to a top 10 software chart with no unit sales.
  • Revised footnote explaining that the monthly retail data reflects new physical purchases, not total consumer spend (digital, subscriptions, mobile games, rentals, used or social network games). The NPD Group will release a total consumer spend report to press on a quarterly basis.
  • Monthly analysis from NPD analyst, Anita Frazier, will include software sales figures at both the SKU and title level for various new releases.

The changes are to “address the changing sales landscape as well as updates to NPD’s corporate publishing policies,” so the only way we will learn of the hardware units sold is through the clients who retain the data: Microsoft, Nintendo, Sony and software publishers.



  1. Psychotext

    You bunch of utter clowns.

    #1 4 years ago
  2. JL

    Late April Fools’ joke? Please? >(

    #2 4 years ago
  3. lexph3re

    That’s brilliant actually, some. People should. Rejoice about this. It takes. Away ammmo for fanboyism and will have people focused on games again and not trying to figure out whose playing more on what. Now people will have to choose for themselves! MUWAHAHAHAHAHAHAHAAHAHAHAHAHAHAHAHA!

    #3 4 years ago
  4. Razor


    What the hell?

    #4 4 years ago
  5. Psychotext

    Quite the opposite lexph3re, all you’ll get is fanboyism without facts, which is 10x worse. If you’ve ever seen the arguments over European console market share you’ll know what I mean.

    #5 4 years ago
  6. lexph3re

    Oh…. no….. I didn’t consider that…… sh!t!!!!! I already. Hear that. With. Sales figures now I have to hear. Worse things!? D@mn you phone spacebar for adding extra periods!

    #6 4 years ago
  7. Johnny Cullen


    Like… wow.

    Proper wow.

    Fuck me sideways wow.

    That’s a bit of a megaton.

    #7 4 years ago
  8. 2plus2equals5

    Mmmm… suspicious…

    #8 4 years ago
  9. JL


    #9 4 years ago
  10. Patrick Garratt

    Updated with a quote from Mr Pachter there.

    #10 4 years ago
  11. Petulant Radish

    I blame Microsoft…or Sony…or Nintendo…or Panasonic…or Samsung…or Dyson…or Hitler. Probably not Dyson though.

    #11 4 years ago
  12. Stephany Nunneley

    I figured it all boiled down to money.

    Everything always does.

    #12 4 years ago
  13. The Hindle

    Im glad tbh, its about time Sony and Microsoft released more up to date sales instead of relying on the NPD.

    #13 4 years ago
  14. Retroid

    Yeah, I’ll just get on the phone with Nintendo of America and ask them how much for their monthly numbers.


    #14 4 years ago
  15. Prof.Dr.Moertel

    Oh snap…

    #15 4 years ago
  16. Patrick Garratt

    I’m not being funny, but aside from the serious issues of transparency and accuracy, this has brought back a lot of memories about building VG247. I’m honestly saddened by this on a personal level. Mike and I used to sit up in the middle of the night posting this stuff as fast as possible to be “first”. One of the spotlights on games journalism’s main stage has just been turned off.


    #16 4 years ago
  17. Goffee

    I remember once when Elspa sent out it’s usual charts with the sales figures attached by mistake. What a shock! (I.E. How small the figures were outside the top three – how the industry survives is a miracle) I imagine the hardware numbers are too scary to publish outside.of Christmas anyway

    #17 4 years ago
  18. Michael O’Connor


    #18 4 years ago
  19. mortiferus

    This is a sham! What BS!!! So the big three will put out BS numbers that each will dispute and no one including publishers and advertisers will have a clear trend, gain/loss, or segmentation picture…

    #19 4 years ago
  20. Mike


    *hugs Pat*

    #20 4 years ago
  21. Robo_1

    What’s your reasoning for the “good” comment Michael? Oh, and has GAF melted down yet? lol

    #21 4 years ago
  22. manamana

    Fanboys Round One: Fight!

    #22 4 years ago
  23. Soong

    I don’t think anyone will care though, the sales figure obsession really came about at the start of this generation when there were massive changes going on: Nintendo going from last place to first, Sony going from first to last, and so on. Now the status quo has been in place for a good 4 or 5 years, and isn’t likely to change significantly in the future. It’s boring and pointless now, basically.

    #23 4 years ago
  24. Happy Hardon Harry

    Good, hopefully the fanboys will shut the fuck up now!

    #24 4 years ago
  25. Grimrita

    aka sales are in decline and the platform holders wont give us the data anymore

    #25 4 years ago
  26. Psychotext

    I walked into a Wal*Mart recently and saw no Wiis, 2 PS3s and a pile of 360s. Pretty clear indication that the Wii is outselling the PS3, which is outselling the 360 by loads.

    Also, if you look at the Amazon charts you’ll see that the Nintendo DS is much higher than the PS3 this month (like, by 20 places in the charts), so it must be outselling it by at least 20 to 1.

    That said, if you look at vgchartz this week you can tell that the 360 is killing the PSP worldwide, and has been for the last 6 months.

    #26 4 years ago
  27. ybfelix

    If anything fanboy speculations will be more wildly, WILD I say!

    #27 4 years ago
  28. AHA-Lambda

    this is a sad day indeed ;_;;_;;_;

    goodnight sweet prince

    #28 4 years ago
  29. Patrick Garratt

    @26 Oh. Sweet. Jesus.

    #29 4 years ago
  30. Fantastic

    And all of this is because the PS3 is now overtaking the xb360. MS did this to keep us in the dark. They don’t want people to know that Sony is killing them in hardware sales!

    MS is very worried about the Move, and this proves it.

    #30 4 years ago
  31. reask

    So no NPD this Thursday? :(

    #31 4 years ago
  32. lexph3re

    @26 Yes. Because we all can rest assured that your local wal-mart is a determining factor on what. Console is in the lead. Honestly dude let’s just let that go because soon none shall no the truth!

    #32 4 years ago
  33. mortiferus

    @26. Ohhh Ignorance is bliss… Wal*Mart, where you from, boy, North Carolina?

    @32. Amen to that!

    @30. You know that the 360 has been outselling the PS3 comfortably since the release of the slim model right? I don’t think it’s in MS best interests to hide that.

    #33 4 years ago
  34. Michael O’Connor

    @21 I simply consider this a good thing.

    #34 4 years ago
  35. Blerk

    I love the fact that everyone’s taking Psycho’s post seriously! :-D

    This is not only bad news, but “really bad news”. They’ve obviously been taking note of how things are done in Europe and realised they were missing a fantastic revenue stream by making all this stuff publicly available. As a result we have an effectively neutered public NPD, a lack of proper facts and almost certainly an exponential rise in FUD bullshit.


    #35 4 years ago
  36. Spaced Oddity

    @Blerk & Psychotext’s #26 post:

    Yes, I find it amusing people don’t see Psychotext’s brilliant satirical example of the upcoming ocean of inaccurate fanboy retardation. Just take a look at how he brought out mortiferus’ insecurities and fanboyism. LOL

    #36 4 years ago
  37. Tonka

    How can anyone have missed Psychotext’s hardcore attitude towards numbers? The world must be a bigegr place than I thought.

    Anyways, sad to see the NPD go. They provided a monthly entertainment.

    #37 4 years ago
  38. Blerk

    I refuse to believe that there are people in the world who don’t know who Psychotext is. Before the night-vision goggles incident, maybe. But now? Not a chance!

    #38 4 years ago
  39. Psychotext

    My love for darkened car parks is surpassed only by my love for numbers.

    #39 4 years ago
  40. Blerk

    Which is kind of lucky because in the future, darkened car parks are the only places you’re going to be able to get hold of NPD sales figures.

    #40 4 years ago
  41. Johnny Cullen

    OH SNAP! :D

    #41 4 years ago
  42. Psychotext


    #42 4 years ago
  43. Retroid

    /Thinks of people seriously posting like Psycho parodied


    /Starts cutting self

    #43 4 years ago
  44. Kuwabara

    does that mean the vgchartz weekly and monthly figures will be gone?

    #44 4 years ago
  45. Blerk

    No, it means the VGChartz monthly figures will now be ‘made up’ as well, just like their weekly figures are.

    #45 4 years ago
  46. jonahfalcon

    It’s less likely Microsoft is behind this (why would they be when leading the last few months), but Sony.

    And I don’t care about what fanboy’s think. We run an analytical article every month at GameStooge breaking down the sales numbers and trends.

    This is basically fucking over every industry site and blog.

    #46 4 years ago
  47. Blerk

    And I’m pretty damn sure that’s exactly their intention. Ker-ching! :-(

    #47 4 years ago
  48. gorman

    Yes, it’s kind of funny how they pretty much cut out overnight a significant portion of many websites’ traffic.

    I’m sure Pachter is happy, he’ll be able to spew forth his opinions as being based on facts, when everybody else is just talking about vapour…

    #48 4 years ago

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