Study: 63% of console owners think a firmware update enables 3D in the home

Tuesday, 5th October 2010 21:39 GMT By Stephany Nunneley

homer doh

Research firm Interpret conducted an online survey to gauge interest in 3D among 1500 consumers ages 12-65, and to also poll the group on it’s familiarity with the tech.

Surprisingly, it seems the consoles owners who were polled knew the least.

Here’s what the firm found out:

  • 13 percent percent in the market to purchase a new HD TV in the next year will “definitely buy” a 3D-ready set
  • 10 percent in the market to purchase a new HD TV in the next year will “definitely will not buy” a 3D-ready set
  • The most popular reason to get a 3D-ready TV was so consumers could try an replicate a theater experience at home
  • Glasses are the biggest concern with consumers, in terms of expense and discomfort
  • 46 percent those polled who didn’t want a 3D TV said glasses were the main reason
  • 69 percent of those polled felt the price of the sets was more of a financial burden than a benefit
  • 63 percent of console owners think all that’s needs to enable 3D in the home is a firmware update
  • 83 percent of consumers think all 3D requires glasses despite the announcement of 3DS and other glasses-free 3D tech

According to Interpret’s Michael Cai, the release of 3DS is “going to be a very important driver” 3D tech becoming accepted, and suggested that companies hoping to tout 3D as the next big wave of tech will suffer slightly due to the handheld’s worldwide release being held back until 2011.

Via Gamasutra.



  1. Dralen

    All those people who don’t like wearing glasses are going to get a bit of a shock when they get older lol.

    #1 4 years ago
  2. Crysis

    having glasses free 3D on a small device like a portable gaming system, mobile phone, laptop or monitor isn’t too far fetched since you are generally looking straight on, but on a regular television?-possible, but it’ll look horrible unless you look dead on at a certain distance.
    There have already been glasses free 3DTV sets out for quite a while, before Sony & Samsung made a big deal of them, but their price & outcome were far from justified. I would rather spend $2000 on a 3DTV & some glasses & have great quality, than spend $3500-5000 on glasses free with poor quality, but honestly i’d rather a $700 Sony Bravia to any 3DTV for now.

    #2 4 years ago
  3. Freek

    Speaking as someone with glasses; it’s pricelessly because of that that 3D glasses are so anoying.
    Now you have TWO things on your nose, one oversized and/or heavy.

    They make prescription sunglasses for cheap, I’d buy something like that with a Real3D coating to wear to the cinema. If it existed.

    #3 4 years ago
  4. spiderLAW

    How much do the 3D glasses for TVs cost?
    Do you get any glasses when you buy the 3D TV or is it like “batteries not included” type of thing?

    #4 4 years ago
  5. Rhythm

    I call bullshit on the 63% firmware figure. I reckon if you took a truly random sampling of console owners, you’d find that less than 63% even know what firmware is

    #5 4 years ago
  6. cookiejar

    @5 Exactly.

    #6 4 years ago
  7. Max Pain

    3D is a gimmic … i am gonna wait until Ultra HD ..

    Yes its comeing.

    #7 4 years ago
  8. Erthazus

    “i am gonna wait until Ultra HD ..”

    It’s already out and it’s called Super-Hi Vision/UHDTV and you can expect it in 2018-2020 at your home at minimum. Good luck waiting.

    “3D is a gimmic …”

    Said a guy that have no 3D electronics at home and of course never tried it.

    #8 4 years ago
  9. typeface

    @4 You do get a pair of glasses from a lot of manufacturers when you buy a 3DTV (but sometimes it depends on where (both retailer and country) you buy it from) but that’s usually it. Just one.
    As for the cost if you’re lucky you can find deals. I got a couple the other week for £15 and they were pretty decent. They normally cost between £35-90. Samsung has a starter kit with 2 that retails for £90-110 which comes with a blu-ray film as well.

    If you’re not in a hurry, though this will be pricey Sony has patented glasses that can do the whole Multiplayer on a huge screen (where each player will see a whole screen for themselves despite playing on the same TV) and we should see them come out sometime next year. That might be great for gamers.

    @3 I’ve heard that they are working on it (just rumours). If it’s any consolation they do serve as good sunglasses (some of them :))

    #9 4 years ago
  10. Monk

    ahmmmmmm ?? no body mention this !

    #10 4 years ago
  11. Callum

    @8 3D IS a gimmick? it *adds* to an allready established media, ie films and games, but it doesn’t create a new one. Films are games are great in 2D and 3D, therefore, it is a gimmick.

    #11 4 years ago
  12. DrDamn

    Nearly $3000 for a 20″ screen is one reason. Unfortunately this sort of tech doesn’t scale up well in terms of cost and usefulness.

    #12 4 years ago
  13. Erthazus

    @10 It’s just a 20″ screen. It’s already possible to do it. Try to do it with 32+ and more. Now thats a real problem.

    #13 4 years ago
  14. horizone

    Audio evolution:
    Centel channel extraction
    Pro Logic
    5.1 Digital Surround
    7.1 Uncompressed Surround

    Video evolution:
    Line doublers

    3D is just an image enhancement like surround sound. You can still watch the same movie in mono, black and white if you’re against using technical advancement for a richer experience. I’d say 7.1 sound is just a gimmick over 5.1 sound also, but if audio/video experiences belongs to one of your big interests in life you can get it or if you don’t care you can forever hold your peace.

    #14 4 years ago
  15. horizone

    I forgot 16:9 format in video evolution =)

    #15 4 years ago
  16. Crysis

    Not many tv featured widescreen til they started mass marketing HDTVs

    #16 4 years ago
  17. Psychotext

    That’s not true Crysis. For a few years widescreen was pretty much all you could buy if you wanted a decent size (21″+) CRT.

    #17 4 years ago
  18. Blerk

    I had two widescreen CRTs before I got an HDTV.

    #18 4 years ago
  19. OwnedWhenStoned

    Speaking as someone who has a 3DTV, glasses and ONE (count it!) 3D BluRay, the experience is a bit meh to be honest.

    But then, I didn’t buy my TV because it was 3D, I bought it because it has a great 2D picture. 3D was just an added extra.

    I will try gaming in 3D though, that might be good.

    #19 4 years ago

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