Thu, Sep 16, 2010 | 11:07 BST

Kinect will sell 3 million units this Christmas, says Greenberg

kinect3

Microsoft’s Aaron Greenberg has told Gama the company expects to sell 3 million units of Kinect this Christmas.

His comments come after MS held a Japanese Kinect-fest for its TGS keynote, including Suda 51′s Codename D and Capcom’s Steel Battalion: Heavy Armor.

“Our key indicators are feedback from retailers — I think you’d be surprised at how sophisticated they are, and they really have the pulse of the market. They’re looking at preorders, they’re talking to customers,” said Greenberg.

“Our estimates that we will sell in excess of 3 million units this holiday. The company is spending “hundreds of millions” of dollars in marketing, “exceeding in what we did when we launched the original Xbox 360.”

Greenberg went on to celebrate the success of developers signing up to developer for the motion camera.

“It presents an opportunity for us to not only spark new levels of creativity for Japanese creators with things like Kinect but also give them a vehicle to tell these stories to gamers around the world.”

Kinect launches on November 10 in the UK, with a November 20 release in Japan.

20 comments

#1

Blerk
16/09/10, 11:15 am

Careful, Aaron. You might end up buying 2.8million of those yourself. :-D

#2

JonFE
16/09/10, 11:17 am

2.9 million is more like it, Blerk. :lol:

#3

get2sammyb
16/09/10, 11:18 am

I think it’s going to do fine at launch… But it will tail off quickly in my opinion. Next Christmas is going to be the barometer. Will it still be relevent then?

#4

Crysis
16/09/10, 11:23 am

Anyone even considered getting this? my pro 360 cost less than this!

#5

Erthazus
16/09/10, 11:25 am

You know, as much as this thing can flop.

they have monstrous marketing campaign + JUSTIN BIEBER and

not bad games the announced at TGS in my opinion.

#6

Blerk
16/09/10, 11:28 am

The TGS games are more interesting (they could hardly be less interesting!) but not enough to make me actually want one.

#7

get2sammyb
16/09/10, 11:28 am

@5 – Did they show any gameplay of these new games? I’ve been trying to find out how the fuck Steel Battalion will work.

#8

Erthazus
16/09/10, 11:32 am

@7 They didn’t but few games sounds really awesome. I think next E3 and TGS they will show finally something.

#9

The Hindle
16/09/10, 11:32 am

This will succeed just because its Microsoft they will make it succeed with thier marketing.

#10

cookiejar
16/09/10, 11:44 am

@9 Well, every employee will be made to buy one, so thats what, 90,000 on day one :D

#11

kdogg
16/09/10, 11:47 am

Kinect will hit 3 mil easily by Christmas, the yanks are consumers and Microsoft knows how to feed them

#12

OlderGamer
16/09/10, 12:03 pm

I agree it will sell fairly well at holiday/launch. But I figure its gotta trail off fast. It really doesn’t matter what games it does or doesn’t have. And yes marketing matters. But in truth it is no where near casual/mass market pricing.

If it was say 80/usd w/game, I would say we have a winner.

But as it is, a lot of fence sitters will convince themself its crap because they can’t or won’t spend that much on it.

#13

Dannybuoy
16/09/10, 12:08 pm

balls it will

#14

Psychotext
16/09/10, 12:15 pm

Worldwide… yeah I’d say it’s got a pretty good chance. If even 1/4 of the 360s sold in November / December are bundles than that’s already nearly a million Kinect sold.

#15

orakaa
16/09/10, 12:18 pm

The product and the possible future games “sound interesting”……. the problem is that it only “sounds” so far : nothing actually shown looks interesting (the Harry Potter game on rail ? oh come on…).

Problem is, there is a risk that it will sell well, unfortunately, with people then not buying any games (in the different companies I’ve worked in, almost anyone had a Wii, especially people who don’t play games, and they only bought like 2 or 3 games in total and let the console take dust on a shelf).
Microsoft’s target is not the core, their target are the people who don’t own a 360 yet (see their bundle with a 360 + Kinect)… and with their strategy, they might manage to get more people to get the 360.

I hope they don’t, otherwise, we will see tons of developers create and release rushed games like many we can see on the Wii, unfortunately

#16

get2sammyb
16/09/10, 12:36 pm

I am still curious to see how it’s going to implement into people’s homes. Put a webcam on top of your TV and see if you can get your full body into the picture. You need to stand a long way back.

#17

DrDamn
16/09/10, 12:49 pm

@get2sammyb
You’d assume it would have some serious wide-angle lenses your average webcam wouldn’t though.

Edit: PS3 Eye has two modes for example, one zoomed in and one wide.

#18

Ge0force
16/09/10, 6:16 pm

If 23 million x360-owners are so stupid to pay for p2p-gaming, I’m sure at least 3 million of them will be so stupid to spend 150 euro on Kinect.

#19

Y2F
17/09/10, 2:08 am

#20

Michael O’Connor
17/09/10, 2:11 am

@19 Because their release date is obviously wrong.

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