Kinect will sell 3 million units this Christmas, says Greenberg

Thursday, 16th September 2010 11:07 GMT By Johnny Cullen


Microsoft’s Aaron Greenberg has told Gama the company expects to sell 3 million units of Kinect this Christmas.

His comments come after MS held a Japanese Kinect-fest for its TGS keynote, including Suda 51′s Codename D and Capcom’s Steel Battalion: Heavy Armor.

“Our key indicators are feedback from retailers — I think you’d be surprised at how sophisticated they are, and they really have the pulse of the market. They’re looking at preorders, they’re talking to customers,” said Greenberg.

“Our estimates that we will sell in excess of 3 million units this holiday. The company is spending “hundreds of millions” of dollars in marketing, “exceeding in what we did when we launched the original Xbox 360.”

Greenberg went on to celebrate the success of developers signing up to developer for the motion camera.

“It presents an opportunity for us to not only spark new levels of creativity for Japanese creators with things like Kinect but also give them a vehicle to tell these stories to gamers around the world.”

Kinect launches on November 10 in the UK, with a November 20 release in Japan.



  1. Blerk

    Careful, Aaron. You might end up buying 2.8million of those yourself. :-D

    #1 4 years ago
  2. JonFE

    2.9 million is more like it, Blerk. :lol:

    #2 4 years ago
  3. get2sammyb

    I think it’s going to do fine at launch… But it will tail off quickly in my opinion. Next Christmas is going to be the barometer. Will it still be relevent then?

    #3 4 years ago
  4. Crysis

    Anyone even considered getting this? my pro 360 cost less than this!

    #4 4 years ago
  5. Erthazus

    You know, as much as this thing can flop.

    they have monstrous marketing campaign + JUSTIN BIEBER and

    not bad games the announced at TGS in my opinion.

    #5 4 years ago
  6. Blerk

    The TGS games are more interesting (they could hardly be less interesting!) but not enough to make me actually want one.

    #6 4 years ago
  7. get2sammyb

    @5 – Did they show any gameplay of these new games? I’ve been trying to find out how the fuck Steel Battalion will work.

    #7 4 years ago
  8. Erthazus

    @7 They didn’t but few games sounds really awesome. I think next E3 and TGS they will show finally something.

    #8 4 years ago
  9. The Hindle

    This will succeed just because its Microsoft they will make it succeed with thier marketing.

    #9 4 years ago
  10. cookiejar

    @9 Well, every employee will be made to buy one, so thats what, 90,000 on day one :D

    #10 4 years ago
  11. kdogg

    Kinect will hit 3 mil easily by Christmas, the yanks are consumers and Microsoft knows how to feed them

    #11 4 years ago
  12. OlderGamer

    I agree it will sell fairly well at holiday/launch. But I figure its gotta trail off fast. It really doesn’t matter what games it does or doesn’t have. And yes marketing matters. But in truth it is no where near casual/mass market pricing.

    If it was say 80/usd w/game, I would say we have a winner.

    But as it is, a lot of fence sitters will convince themself its crap because they can’t or won’t spend that much on it.

    #12 4 years ago
  13. Dannybuoy

    balls it will

    #13 4 years ago
  14. Psychotext

    Worldwide… yeah I’d say it’s got a pretty good chance. If even 1/4 of the 360s sold in November / December are bundles than that’s already nearly a million Kinect sold.

    #14 4 years ago
  15. orakaa

    The product and the possible future games “sound interesting”……. the problem is that it only “sounds” so far : nothing actually shown looks interesting (the Harry Potter game on rail ? oh come on…).

    Problem is, there is a risk that it will sell well, unfortunately, with people then not buying any games (in the different companies I’ve worked in, almost anyone had a Wii, especially people who don’t play games, and they only bought like 2 or 3 games in total and let the console take dust on a shelf).
    Microsoft’s target is not the core, their target are the people who don’t own a 360 yet (see their bundle with a 360 + Kinect)… and with their strategy, they might manage to get more people to get the 360.

    I hope they don’t, otherwise, we will see tons of developers create and release rushed games like many we can see on the Wii, unfortunately

    #15 4 years ago
  16. get2sammyb

    I am still curious to see how it’s going to implement into people’s homes. Put a webcam on top of your TV and see if you can get your full body into the picture. You need to stand a long way back.

    #16 4 years ago
  17. DrDamn

    You’d assume it would have some serious wide-angle lenses your average webcam wouldn’t though.

    Edit: PS3 Eye has two modes for example, one zoomed in and one wide.

    #17 4 years ago
  18. Ge0force

    If 23 million x360-owners are so stupid to pay for p2p-gaming, I’m sure at least 3 million of them will be so stupid to spend 150 euro on Kinect.

    #18 4 years ago
  19. Y2F

    Why does says that Kinect will be released on October 5, 2010?

    #19 4 years ago
  20. Michael O’Connor

    @19 Because their release date is obviously wrong.

    #20 4 years ago

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