EA: “There’s been no significant pushback” over Online Pass

Thursday, 16th September 2010 21:50 GMT By Stephany Nunneley


EA’s chief financial officer, Eric Brown, has said so far there hasn’t been any “significant” backlash directed at the company since it implemented its Online Pass system.

Speaking at the Deutsche Bank 2010 Technology Conference, Brown said the company’s also exploring other avenues besides Online Pass in the downloadable market to help earn back money spent on developing high-definition games.

“There’s been no significant pushback from the user,” said Brown. “People know bandwidth isn’t free, so the fact that we’re diffusing online costs isn’t seen as unreasonable.

“To the extent people purchase [the Online Pass], it is found revenue in the secondary market that we and other publishers have not traditionally participated in.”

Brown sees Online Pass and DLC as “consumer-customizable price discriminators”, which allow some to get in for $60, while others could end up handing over hundreds for DLC. He even expects retail stores to eventually start explaining online options to customers.

“A consumer walking into a store wants to know what’s available,” he said. “There could be half a dozen DLC packs. GameStop is in a good position to tell you what DLC is out there, what [the packs] provide. They have a service and staffing model geared towards games, so we see them as an important partner going forward.

“We don’t expect to attach $10 to every used purchaser,” he said.

Via Gamasutra.



  1. DSB

    People know bandwidth isn’t free because they’re already paying for it themselves.

    #1 4 years ago
  2. Suikoden Fan

    and yet guildwars has survived with just the games selling with no additional fees despite what must be a huge bandwidth taker, learn from that industry

    #2 4 years ago
  3. The_Deleted

    It’s not about bandwidth, to be fair. It’s about stores like GAME, Gamestop et all making huge profits from the second hand game market with no kick backs for the industry and it’s developers. I’m more than happy to pay the $10 online pass as long as stores reflect this in their pricing policy.
    Some of these places are quick to sell pre-owned over new stock when they can so even than the industry is getting fuck all back on releases they could be profiting from.

    #3 4 years ago
  4. Oct..

    Is it me who see that EA is getting greedier every moment or what!!!
    all they think about is “where’s our money, huh?!”

    #4 4 years ago
  5. Crysis

    EB Games is offering $96 trade in value($77 cash in hand) for Halo Reach if i trade in before 21st September, i only payed $84 for it though, I’m not going to trade it in though, awesome game, but i cam see why these publishers are angry when these stores continue to resell games & the publisher recieves none of the action. I think all stores should have to pay a small licensing fee for each preowned sale, sounds fair to me atleast.

    #5 4 years ago
  6. LordCancer

    gamers should care more about themselves and a little less about corporates bottom line. used game sells haven’t hurt the halo franchise and to suggest otherwise is patently ridiculous. millions buy these stupid sports games every year and they talk about cost to provide leader boards support, big whooop! everyone has to pay so the top ten can jack off on each other, big whoop, big expense, whatever!

    #6 4 years ago
  7. DSB

    When most of the industry loses half it’s value in a year, I can understand CEOs quickly trying to prove their viability by raising prices, but DRM that ruins games and hidden surcharges to pay for a game you already bought, whether new or used, is not alright.

    What they’re doing is punishing people for trading their games. Shouldn’t they be focused on making games worth keeping?

    Oh, and “consumer-customizable price discriminators”? Wow.. Sounds like that guy just walked out of a fucking spaceship.

    #7 4 years ago

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