Activision CEO Bobby Kotick told attendees at yesterday’s Deutsche Bank 2010 Technology Conference that Bungie had “no choice” but to sign with the company, because it had all the skills necessary to help support the developer’s new project.
According to Kotick, Activision’s experience proved to Bungie it could provide “all the services necessary to create great competitive products for the future”.
“When they started the process of looking for a new partner, they had a vision for a kind of product they wanted to create that needed certain skills and capabilities,” said Kotick. “As they started looking at the obvious candidates they realized that no company other than Activision had the skills they needed to be successful for their vision for that product.
“These are things that you would never have envisioned five years ago. Blizzard has 2500 people in customer services just for World of Warcraft. How you train them, how you manage them, how you organize them, how you use CRM tools to be really effective in satisfying the expectations of your audience is something that no other company had.
“When Bungie started to think about their future product plan and realized how deficient they and everyone else was in providing all the services necessary to create great competitive products for the future, they didn’t really have any other alternative.”
Kotick never mentioned what’s in the cards for Bungie at Activision, but it makes us wonder just how big this new project is going to be.
You can listen to the full talk Kotick had through here.
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