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Activision has “all the services” Bungie needs for a successful product

Thursday, 16th September 2010 20:31 GMT By Stephany Nunneley

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Activision CEO Bobby Kotick told attendees at yesterday’s Deutsche Bank 2010 Technology Conference that Bungie had “no choice” but to sign with the company, because it had all the skills necessary to help support the developer’s new project.

According to Kotick, Activision’s experience proved to Bungie it could provide “all the services necessary to create great competitive products for the future”.

“When they started the process of looking for a new partner, they had a vision for a kind of product they wanted to create that needed certain skills and capabilities,” said Kotick. “As they started looking at the obvious candidates they realized that no company other than Activision had the skills they needed to be successful for their vision for that product.

“These are things that you would never have envisioned five years ago. Blizzard has 2500 people in customer services just for World of Warcraft. How you train them, how you manage them, how you organize them, how you use CRM tools to be really effective in satisfying the expectations of your audience is something that no other company had.

“When Bungie started to think about their future product plan and realized how deficient they and everyone else was in providing all the services necessary to create great competitive products for the future, they didn’t really have any other alternative.”

Kotick never mentioned what’s in the cards for Bungie at Activision, but it makes us wonder just how big this new project is going to be.

You can listen to the full talk Kotick had through here.

Via Eurogamer.

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9 Comments

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  1. Erthazus

    “As they started looking at the obvious candidates they realized that no company other than Activision had the skills they needed to be successful for their vision for that product.”

    thats absolutely true. Because Activision is second best in marketing department.

    But, maybe their game will be something special this time. Maybe.

    #1 4 years ago
  2. Crysis

    @1, special THIS TIME? I guess Bungie didn’t create probably the largest cult of followers in recent gaming history.

    #2 4 years ago
  3. Erthazus

    @2 True and thats a big thanks to Microsoft. I’m interested to see how it’s going to be at Activision.

    #3 4 years ago
  4. Bikki

    @2 You are responding to Erthazus. He is a fuckstick.
    But fucksticks aside i hope that Acti doesn’t fuck over bungie like they did with Infinity Ward.

    #4 4 years ago
  5. Crysis

    Well their original plans were for it to be released on Mac, curious to know how far it would have gotten staying as a third person shooter on an unpopular platform…

    #5 4 years ago
  6. polygem

    ´´Blizzard has 2500 people in customer services just for World of Warcraft.´´
    does this mean a huge shooter MMORPG project???? interesting.
    @4: they probably will at some point…that´s the big con about that deal…

    #6 4 years ago
  7. joshua nash

    @4 i ask my magic 8 ball if acti will do to bungie what they did to infinity ward and it said they will while laughing like the joker and telling bungie “to squeal like a pig”

    #7 4 years ago
  8. Kuwabara

    yes bobby, ur right for once, bungie were deficient, and it shows in halo reach. hopefully theyre next project is great, great single player, great multiplayer

    #8 4 years ago
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    #9 4 years ago