Moore: “We’re nowhere near mass market pricing,” next-gen a few years out

Tuesday, 14th September 2010 22:30 GMT By Stephany Nunneley

2010 consoles

Peter Moore has said he doubts Microsoft or Sony will put out any new consoles for at least another three years, as he feels we’re currently in a “mid-cycle” with pricing and the like.

Speaking with Eurogamer, Moore said “we’re nowhere near mass market pricing”, and more business comes from $199 and below.

“If you look at the history of the pricing, we’re in mid-cycle,” he said. “Chronologically, this is the last few years of previous cycles, but when you look at pricing, we’re mid-cycle.

“Over the years, $199 and below has been where 75 to 80 percent of business is done. With the exception of 360 and the Wii, PlayStation 3, which seems to have a lot of momentum, is not even close to that.

“So we’re still to reach a price point across all three consoles where historically 75 to 80 percent of business is done. Yeah, I think we’re in mid-cycle.”

Both Microsoft and Sony have previously stated motion controllers will help keep the current-gen consequential for a while to come, and neither have plans for a new console for a few years yet.

“When you’ve got things like Move and Kinect, these are tantamount to new platform launches for both Sony and Microsoft respectively,” added Moore. “I don’t think they are going to be investing in new hardware 12 months, 24 months, 36 months after investing I’m sure a considerable amount of money in getting both of these platforms out.

“I’m sure if you ask them is this a tactic and a strategy to extend the current life cycle, they’ll say absolutely. You add Kinect to the average price of an Xbox 360, you’re back up to that $400 again. That’s not the end of the cycle. We’re nowhere near mass market pricing.

“Maybe with the Wii – and you’ve seen a little bit of a downturn in that business. But they’ve sold a considerable amount of consoles.”

Surely, Microsoft and Sony are each secretly working on something. Everyone is always working on “something”.



  1. Tomo

    Fuck it. Posted a massive reply and then accidentally pressed Apple+Q.

    Just fuck today up the cunt.

    #1 4 years ago
  2. The Hindle

    ^ best laugh ive had today :D

    #2 4 years ago
  3. DSB

    I could see Nintendo ambushing Microsoft and Sony with a new console before the due date.

    They’re definitely the ones who stand to lose the most with another 3 years.

    #3 4 years ago
  4. DaMan

    I don’t see any next-gen consoles being released until 2012.

    #4 4 years ago
  5. Erthazus

    I’m so tired of this generation.

    Wii is Wii.

    To call Xbox 360 current gen is just balls… With outdated hardware.

    PS3 slacks with multiplatform titles, except of amazing first party stuff… But how much amazing first party stuff? 2-3? Wow… there are no progression in the gaming industry.

    PC? Next Gen every month, but with consoles as a primary gaming devices there are almost no one that use PC capabilities except ID software or Crytek and some RTS devs…

    Boring. At least at this mid term we have nice multiplatform titles.

    #5 4 years ago
  6. The_Deleted

    Just fuck today up the cunt. :D
    This is now my default answer to everything ever!!!

    #6 4 years ago
  7. OlderGamer


    Welcome to getting older my friend.

    It is going to come to a point when you can look at every gamestore shelf you can find and all you will see is pure shit.

    #7 4 years ago
  8. Madgame

    @DSB: As long as they made their next system backwards-capatible, that would be a good move for Nintendo.

    Speaking of backwards compatibility, I am still impressed at the Wii’s ability to read multiple sized discs. That detail is often left out of modern-gen console debates.

    #8 4 years ago
  9. frostquake

    Maybe, just, MAYBE…Nintendo will release a Wii Hard Drive that attaches below the Wii, and gives storage! Nah who are we kidding, that will very likely never happen…LOL Remember the N64 Memory Expansion Pack so you could play Zelda, and games like CV Legacy of Darkness added High Resolution of 640×480..Oh the memories!

    #9 4 years ago
  10. Crysis

    The Wii is a joke, sure it caters to Nintendo fans, old people & kids, but with the lack of a hdd & any good multiplat games (for 2 reasons, they look shit & not enough people buy them because a normal wii user doesn’t want Assassins Creed or GTA, if they do, they would have another ‘real’ console ready).
    So i see no reason for Nintendo not to make the first move in a year or two after sales have drastically declined on their home console, but i personally think Nintendo should stick with handhelds, they aren’t open minded when it comes to gaming, they purely rely on Mario among their other franchises & haven’t made any decent franchises in over a decade!

    #10 4 years ago
  11. Tonka

    @Peter Moore: Now that we have conclusive proof that you read my posts, how about that taco dinner I asked about a few months ago?

    #11 4 years ago
  12. Shubb9

    Yeah well, the Sony mouthpiece would say that. They’ve only just been able to stop selling the PS3 at a loss on production costs. No way their management is going to sanction another console until their shareholders are happy about the profit margin for the last gen. I do own one but much prefer the constant slow evolution of pc hardware (despite the attendant nursemaiding process of compatibility & driver issues) than the spasmodic, occasional lurch forwards of consoles. Especially the juvenile, mines-bigger-than-yours bullshit that accompanies every round. Also, 10 year console cycle? F**k off Sony.
    And then they release shiny new versions of some of my most beloved games, like some abusive spouse toying with my emotions *sob*

    #12 4 years ago

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