Moore: “We’re nowhere near mass market pricing,” next-gen a few years out

Tuesday, 14 September 2010 22:30 GMT By Stephany Nunneley

2010 consoles

Peter Moore has said he doubts Microsoft or Sony will put out any new consoles for at least another three years, as he feels we’re currently in a “mid-cycle” with pricing and the like.

Speaking with Eurogamer, Moore said “we’re nowhere near mass market pricing”, and more business comes from $199 and below.

“If you look at the history of the pricing, we’re in mid-cycle,” he said. “Chronologically, this is the last few years of previous cycles, but when you look at pricing, we’re mid-cycle.

“Over the years, $199 and below has been where 75 to 80 percent of business is done. With the exception of 360 and the Wii, PlayStation 3, which seems to have a lot of momentum, is not even close to that.

“So we’re still to reach a price point across all three consoles where historically 75 to 80 percent of business is done. Yeah, I think we’re in mid-cycle.”

Both Microsoft and Sony have previously stated motion controllers will help keep the current-gen consequential for a while to come, and neither have plans for a new console for a few years yet.

“When you’ve got things like Move and Kinect, these are tantamount to new platform launches for both Sony and Microsoft respectively,” added Moore. “I don’t think they are going to be investing in new hardware 12 months, 24 months, 36 months after investing I’m sure a considerable amount of money in getting both of these platforms out.

“I’m sure if you ask them is this a tactic and a strategy to extend the current life cycle, they’ll say absolutely. You add Kinect to the average price of an Xbox 360, you’re back up to that $400 again. That’s not the end of the cycle. We’re nowhere near mass market pricing.

“Maybe with the Wii – and you’ve seen a little bit of a downturn in that business. But they’ve sold a considerable amount of consoles.”

Surely, Microsoft and Sony are each secretly working on something. Everyone is always working on “something”.

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