Sony will never “out-spend” Microsoft in motion control marketing

Friday, 10th September 2010 12:17 GMT By Johnny Cullen


SCEA exec Peter Dille has said that as far as PR goes, his firm won’t “out-spend” Microsoft when the firms promote their upcoming motion controllers.

His latest comments come as Sony prepares to launch its PlayStation Move next week, while Microsoft preps for the November release of Kinect.

“I don’t think we’ll ever outspend Microsoft,” he said to the Seattle Times.

“Our perspective has become much more bullish as we get closer to [Move] launch. We’ve had a chance to get people playing our system …

“The feedback we’ve gotten has been unanimous and tremendous. It’s, ‘I see what you mean about this precision thing.’ Our pre-orders continually are ramping up with consumers, retailers want to get more product.”

There’s more through the link.

Move launches next week in Europe and US, while Kinect releases on November 10.

Thanks, EG.



  1. Blerk

    Never mind ‘would’, I seriously doubt they ‘could’.

    #1 4 years ago
  2. Razor

    They could ask shareholders to raise funds :)

    #2 4 years ago
  3. Crysis

    Revenue, $85.983 billion -92nd
    Operating Income, $379.024 million*
    Total Assets, $123.739 billion

    Revenue, $62.484 billion -119th
    Operating Income, $24.098 billion
    Total Assets, $86.113 billion
    Apple isn’t even close to Sony or even MS with $42.910 billion revenue.
    Nintendo isn’t even close to Apple with $15,755 billion revenue.
    Don’t get me wrong, these numbers are nothing to scoff at, but they don’t compare to either Microsoft or Sony-the world’s fifth largest media conglomerate (largest is Disney.. LOL!).
    But let’s remember that not all of Sony’s resources are located in the Playstation brand, this year, Nintendo has the highest revenue, followed by SCE then Microsoft’s Entertainment Devision. But SCE has the most assets followed by Microsoft’s Entertainment Devision then Nintendo.

    #3 4 years ago
  4. Razor

    Revenue means jack. It’s all about your operating income. Sony did not have $379.024 billion of operating income… :D

    #4 4 years ago
  5. Erthazus

    @4 but that does not mean that they have no money in the stock by previous success.
    for example they are going to invest 100$ million dollars for 3D advert campaign if no one will give an F about 3D.

    The question about motion control adv campaign is only: Is it worth it or not?

    #5 4 years ago
  6. Crysis

    @4, higher revenue=higher potential operating income, but you’re right, it does mean jack (remembering Microsoft’s huge profit is from releasing grossly overpriced software then reseeling the same thing later at an even higher price with very little important updates)while Sony is everywhere, generally invested in physical hardware with realistic improvements, & that *billion was a typo, a large typo though just by 1 different letter, you can see why i ‘normally’ have a proper keyboard plugged into my lappy :P

    #6 4 years ago
  7. Erthazus

    Owwwwww… i understand now what Peter Dille mean here. Just WATCH :D

    #7 4 years ago
  8. NoxNoctisUmbra

    Now Microsoft is even more gay over Justin Bieber!

    #8 4 years ago
  9. NeoSquall

    Kevin Butler is enough for the marketing of PlayStation Move.

    #9 4 years ago
  10. The_Deleted

    Maybe they won’t need to. It’s all the crappy shite that gets the biggest marketing push because people are stupid and will see it if it gets advertised enough.
    SONY might have a product that looks dodgy but might actually work.
    M$,from what I understand, have a unreliable pile of shite, which may or may not be propaganda on the part of SONY / NINTY fanboys.

    #10 4 years ago

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