Sony will never “out-spend” Microsoft in motion control marketing

Friday, 10 September 2010 12:17 GMT By Johnny Cullen


SCEA exec Peter Dille has said that as far as PR goes, his firm won’t “out-spend” Microsoft when the firms promote their upcoming motion controllers.

His latest comments come as Sony prepares to launch its PlayStation Move next week, while Microsoft preps for the November release of Kinect.

“I don’t think we’ll ever outspend Microsoft,” he said to the Seattle Times.

“Our perspective has become much more bullish as we get closer to [Move] launch. We’ve had a chance to get people playing our system …

“The feedback we’ve gotten has been unanimous and tremendous. It’s, ‘I see what you mean about this precision thing.’ Our pre-orders continually are ramping up with consumers, retailers want to get more product.”

There’s more through the link.

Move launches next week in Europe and US, while Kinect releases on November 10.

Thanks, EG.