Target launches used game trade-in service, to be in 850 stores by year’s end

Thursday, 26th August 2010 06:31 GMT By Nathan Grayson


Live in the US? Have a game? Wanna sell it? Don’t feel like making the trek to one of the five million GameStops on your street?

Well then, just head across the street to one of your five million local Targets.

Target’s rolling out the trade-in program at its Northern California locations, but plans to have 850 retail stores on board by the time 2010 comes to a close.

So, how’s it work? Well, if you’ve ever left a box of your games on GameStop’s doorstep, you know the drill: insert game, receive store credit. Other electronics – like iPhones, iPods, and cell phones – can also be stirred back into the great primordial retail soup in exchange for store credit.

You’ll remember that Best Buy also kicked off a similar program last year, meaning that if you throw a rock in the US, there’s now a 90 percent chance you’ll hit someone you can trade that rock into for some form of store credit.

Thanks, Gamasutra.



  1. Robo_1

    With Tesco offering to buy and sell used games, I can really see every major publisher jumping on board the project ten dollar train in the near future. The knock on effect of this, will be that every game made will require some sort of online component, which is something that worries me.

    Publishers just aren’t catching a break this gen. In fact the more I read about these problems, the more chance I think there is of Sony and MS purposefully holding off their next gen offerings until broadband penetration is such that they can go online only.

    I’m not a fan of that, as I like a physical product, but yeah, with rampant used game sales and piracy eating into their profits, I really wouldn’t blame them for dropping physical media entirely.

    #1 4 years ago
  2. Oct..

    What about sony’s Ten-Dollar crap annoncement?

    that came in the wrong time :\

    #2 4 years ago
  3. Crysis

    Publishers aren’t just angry about losing sales due to preowned games, but because who do you think owns, runs & maintains the online servers?(preowned copy of MAG is a punch to the nads for Sony). so they not only lose a sale but they also pay for the preowned user to play online, it’s understandable that they want their money back after all the effort put into them. Even if you don’t think it’s a good game, well i’d love to see you grab 200 other naggers & do a better job youtselves :P
    But we do pay these companies to make these games, without us they cannot make any money what so ever, so, as Suckerpunch(inFamous devs) showed by redesigning Cole, is that custormers should be their first priority, ofcourse they also need to make money themselves, & nothing’s free so it’s understandable that there’s a blurred line between making customers happy & profiting. Though sometimes this blurred line becomes bold & obvious & then the publisher obviously looks greedy(*cough ActiVision)though, on the otherside they just put too much money & effort into the game for the consumer, & the original point has been lost (Real Time Worlds with APB)

    #3 4 years ago
  4. OlderGamer

    Simple solution, in my mind, is to pass legislation(yea good luck with that), that requires say 50% of all used games sales to be redirected to the games publisher.

    That would end the used games market debate right there.

    #4 4 years ago
  5. freedoms_stain

    @3, scenario 1: Person A buys game (MAG say) day 1, keeps it, play’s it fairly regularly *forever*

    Scenario 2: Person B buys same game day 1, plays it for a couple of months, sells it (via middleman) to Person C who plays it fairly regularly *forever*

    Does Sony lose any money on the server side between scenario 1 and 2? They got the same money for the same disc to be played roughly the same amount of time.

    #5 4 years ago
  6. LordCancer

    @5 Exactly, because you trade or resell your game doesn’t mean that two people are then playing the game on there oh so precious server. The publisher got there money, you have every right to transfer that license to another person, the idea that the publisher should get a 2nd cut is double dip mentality.

    #6 4 years ago

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