Fri, Aug 20, 2010 | 14:50 BST
Survey says: Boys and girls love online gaming
According to a new US survey, 91 percent of boys and 93 percent of girls ages 8 to 11 years play their games online.
The report by M2 research also goes on to claim social networking is increasingly prevalent in children’s lives, with Facebook now the favorite website among tween (8-11) boys and teen (12-15) girls.
M2 research’s survey also claims Sony’s PSP has largest gender discrepancy, with 17 percent of teen girls playing games on the PSP compared to 44 percent of teen boys.
Finally, the videogame franchise girls prefer is the Mario Series, with 20 percent of girls picking it as their favorite. Boys meanwhile prefer Call of Duty: Modern Warfare, with 36 percent of teens picking it as their favorite game.
“We have found kids tend to play a wide variety of games, and their favorite games and gaming sites change often.” says M2 Research Analyst Louise Curcio. “There are opportunities for companies, and we believe the kids market has been overlooked.”
You can check out the full report for yourself here.