Zeschuk: BioWare’s in a “privileged position” with EA

Wednesday, 28th July 2010 16:14 GMT By Stephany Nunneley


BioWare co-founder Greg Zeschuk has said the development studio is “super-fortunate” to have the support it does from EA, and because of it, the studio is hoping to eventually break the 10 million units mark with one of its games in the future.

Speaking with Videogamer at Develop, Zeschuk said the studio jokingly considers its games to be minor hits, but at the same time, it’s pushing itself to do more.

“We need to sell 10 million units,” said Zeschuk. “That’s actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America.

“Sometimes I’m facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25 [million]. You’re kinda like, ‘Well, that’s a hit!’ We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we’ll be quite satisfied.

“We’ve been very fortunate. I always joke about that, but I think we know how lucky we are. When we’re saying that, we always know that we’re super-fortunate that we have a nice combination of things going on – really great support from EA, a budget to make great big giant games.

“We recognize that in a sense it’s a privileged position we’re in.”

BioWare currently has many hands on different frying pans with DLC for both Mass Effect 2 and Dragon Age in the works, continued development and a Beta for Star Wars: The Old Republic, and also the recently announced Dragon Age 2.

Both SWTOR and DA2 are expected during spring 2011.



  1. freedoms_stain

    I don’t think there’s anything fortunate about it.

    Bioware make money, therefore they get EA support.

    If the cash ever stops flowing from Bioware products we’ll see how “fortunate” they are then. My guess, not very.

    #1 4 years ago
  2. daytripper

    one of my favourite developers, would love to work for them, even cleaning the shithouse would do

    #2 4 years ago
  3. The Hindle

    @2 Same here imo. I do wonder if Bioware can ever make a game that sells 10m though. Maybe i think they appeal to a niche audience personally.

    #3 4 years ago
  4. joshua nash

    imo Star Wars:TOR has the best chance of doing the 10million units sold, but that is only if they don’t fuck it up like how i hear Star Wars Galaxies got fucked up

    #4 4 years ago
  5. endgame

    w/e happens or doesn’t happen u guys will always have something that no other developer has, the most loyal fans in the world. I’m not talking here about hardcore fans that r willing to do crazy things and stuff but fans who r really smart and wise and good hearted and who will stick with u until the end. may that end never come. cheers Bioware! ty for all the games that u’ve made for us so far and for all the games that u will make. u guys r the best no matter how many units u sell, or how many units other ppl sell.

    #5 4 years ago
  6. Epic Fool

    Hmm, for some reason I forgot all about this, Bioware’s part of EA now (oO), that explains a lot…


    #6 4 years ago

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