Tue, Feb 01, 2011 | 06:25 GMT
Report: Sony strikes gold, sees profitable Q1

Somewhere, off in an – in all likelihood fictional – alternate universe, Kevin Butler’s riding a golden jet ski powered by fuel made from ground-up diamonds.
Of course, he always did that. But now, Sony can actually afford it.
According to Japanese publication Nikkei (via ABS-CBN), Sony’s set to announce a first quarter net profit of 30 billion yen ($342 million) thanks in large part to “aggressive cost-cutting.”
We imagine cake and confetti are the orders of the day around the Sony offices, as this is the first profit in two quarters. For comparison’s sake, the electronics giant reported a 25.7-billion-yen loss during the same April-June stretch in 2009.
Apparently, even Sony’s PlayStation division – which was looking a bit green as opposed to seeing it last quarter – managed to turn a profit this time around.
An official announcement from Sony is expected this Thursday.
More through the link.
Thanks, Edge.


4 comments
#1
Joe Anderson
27/07/10, 7:28 am
Looks like the slimming and price cuts worked then.
#2
Dannybuoy
27/07/10, 7:38 am
Maybe the slackening of the recessions death grip has made an impact too.
#3
Blerk
27/07/10, 8:43 am
Quite the turnaround – it’ll be interesting to see how the games division did.
#4
Boris Fett
27/07/10, 8:56 am
Took ‘em long enough.