Tue, Feb 01, 2011 | 06:25 GMT

Report: Sony strikes gold, sees profitable Q1

ps3white

Somewhere, off in an – in all likelihood fictional – alternate universe, Kevin Butler’s riding a golden jet ski powered by fuel made from ground-up diamonds.

Of course, he always did that. But now, Sony can actually afford it.

According to Japanese publication Nikkei (via ABS-CBN), Sony’s set to announce a first quarter net profit of 30 billion yen ($342 million) thanks in large part to “aggressive cost-cutting.”

We imagine cake and confetti are the orders of the day around the Sony offices, as this is the first profit in two quarters. For comparison’s sake, the electronics giant reported a 25.7-billion-yen loss during the same April-June stretch in 2009.

Apparently, even Sony’s PlayStation division – which was looking a bit green as opposed to seeing it last quarter – managed to turn a profit this time around.

An official announcement from Sony is expected this Thursday.

More through the link.

Thanks, Edge.

4 comments

#1

Joe Anderson
27/07/10, 7:28 am

Looks like the slimming and price cuts worked then.

#2

Dannybuoy
27/07/10, 7:38 am

Maybe the slackening of the recessions death grip has made an impact too.

#3

Blerk
27/07/10, 8:43 am

Quite the turnaround – it’ll be interesting to see how the games division did.

#4

Boris Fett
27/07/10, 8:56 am

Took ‘em long enough.

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