Report: Sony strikes gold, sees profitable Q1

Tuesday, 27th July 2010 07:20 GMT By Nathan Grayson


Somewhere, off in an – in all likelihood fictional – alternate universe, Kevin Butler’s riding a golden jet ski powered by fuel made from ground-up diamonds.

Of course, he always did that. But now, Sony can actually afford it.

According to Japanese publication Nikkei (via ABS-CBN), Sony’s set to announce a first quarter net profit of 30 billion yen ($342 million) thanks in large part to “aggressive cost-cutting.”

We imagine cake and confetti are the orders of the day around the Sony offices, as this is the first profit in two quarters. For comparison’s sake, the electronics giant reported a 25.7-billion-yen loss during the same April-June stretch in 2009.

Apparently, even Sony’s PlayStation division – which was looking a bit green as opposed to seeing it last quarter – managed to turn a profit this time around.

An official announcement from Sony is expected this Thursday.

More through the link.

Thanks, Edge.



  1. Joe Anderson

    Looks like the slimming and price cuts worked then.

    #1 4 years ago
  2. Dannybuoy

    Maybe the slackening of the recessions death grip has made an impact too.

    #2 4 years ago
  3. Blerk

    Quite the turnaround – it’ll be interesting to see how the games division did.

    #3 4 years ago
  4. Boris Fett

    Took ‘em long enough.

    #4 4 years ago

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