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Report: Sony strikes gold, sees profitable Q1

Tuesday, 27th July 2010 07:20 GMT By Nathan Grayson

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Somewhere, off in an – in all likelihood fictional – alternate universe, Kevin Butler’s riding a golden jet ski powered by fuel made from ground-up diamonds.

Of course, he always did that. But now, Sony can actually afford it.

According to Japanese publication Nikkei (via ABS-CBN), Sony’s set to announce a first quarter net profit of 30 billion yen ($342 million) thanks in large part to “aggressive cost-cutting.”

We imagine cake and confetti are the orders of the day around the Sony offices, as this is the first profit in two quarters. For comparison’s sake, the electronics giant reported a 25.7-billion-yen loss during the same April-June stretch in 2009.

Apparently, even Sony’s PlayStation division – which was looking a bit green as opposed to seeing it last quarter – managed to turn a profit this time around.

An official announcement from Sony is expected this Thursday.

More through the link.

Thanks, Edge.

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4 Comments

  1. Joe Anderson

    Looks like the slimming and price cuts worked then.

    #1 4 years ago
  2. Dannybuoy

    Maybe the slackening of the recessions death grip has made an impact too.

    #2 4 years ago
  3. Blerk

    Quite the turnaround – it’ll be interesting to see how the games division did.

    #3 4 years ago
  4. Boris Fett

    Took ‘em long enough.

    #4 4 years ago

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