Disney acquires casual developer Playdom for $563.2 million

Tuesday, 27th July 2010 22:56 GMT By Stephany Nunneley

playdom mickey

Disney announced today it has acquired the online social gaming company Playdom Inc. for $563.2 million.

Playdom should sound familiar to you if you are one of the 42 million active players each month logging into titles like Social City, Sorority Life, Market Street and Bola.

The company should also sound familiar to you if you ever read news regarding EA, as its former COO John Pleasants joined the social games developer as its new CEO in June last year.

Disney said in the press release the acquisition is part of its plan to “strengthen its already-robust digital gaming portfolio, acquire a first-rate management team and provide consumers new ways to interact with the company on popular social networks like Facebook and MySpace”.

“We are at the start of a once-in-a-generation opportunity to transform the way people of all ages play games with their friends across devices, platforms and geographical boundaries,” said John Pleasants. “Disney is an incredibly forward-thinking company that shares our vision and is the ideal partner to further our mission to bring great entertainment to people around the world.”

Playdom, which has 15 game development studios, will remain headquartered in Mountain View, California, with  Pleasants becoming  executive vice president of the Disney Interactive Media Group and general manager of Playdom.

The transaction is expected to close by the end of Disney’s 2010 fiscal year.



  1. onlineatron

    I think me and my girl used one of those ‘playdoms’ the other day…


    /recedes back into cave

    #1 4 years ago
  2. Anders

    First Marvel, now Playdom. Disney’s on quite a shopping spree.

    #2 4 years ago
  3. scuz

    never heard of it..

    #3 4 years ago
  4. psxman

    Agreeing with onlineatron on this one; the company sounds like a novelty condom.

    Ah Amsterdam. You were so kind to me.

    #4 4 years ago
  5. Dr.Ghettoblaster

    Oh boy……that’s all we need is Disney getting into the big 3 mix now…

    #5 4 years ago
  6. CenoBit

    …and 12-year old facebook-addicted females, can rejoice, that they’ll have something to do in the few minutes a day they have free from changing their profile photo and taking online tests to see what color best suits them or which character from Twilight they are.

    Apart from them and of course Disney and Playdom – really, really awful name, by the way, I fail to understand why anyone would be interested in this acquisition.

    #6 4 years ago
  7. onlineatron

    *stops changing profile pic and reading Twilight*

    Whatchu talkin’ bout Cenobit?!

    #7 4 years ago
  8. DaMan

    who are they? never played any of their games.

    #8 4 years ago

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