Impulse and GamersGate don’t agree with NPD digital sales results

Friday, 23rd July 2010 19:40 GMT By Stephany Nunneley


Two of digital distribution’s heavy hitters have weighed-in on NPD’s recent research into download services, and apparently do not agree with the firm’s conclusions.

Speaking with BigDownload, neither service agreed digital titles are catching up with retail, and Impulse especially believed it should have been listed as one of the top five distributors.

“NPD’s numbers on digital don’t tend to have much reflection on reality,” said Impulse head, Brad Wardell. “As much as I would love digital distribution to take over the world, I can’t think of a single publisher (including ourselves) that sells even close to a majority of its units digitally.

“I am a big believer in the future of digital distribution but the numbers we typically hear from publishers is that it’s about a third (which is pretty darn good btw).”

Wardell has previous stated Impulse is in the number two position with 10 percent of digital sales across the board, with Steam at number one.

GamersGate, one of the first digital distribution sites launched, claimed NPD didn’t contact the company for input into its research.

“We did read the report and were actually quite surprised. We do not disclose our sales numbers and we were also not contacted during the research period of this study,” said CEO Theodore Bergquist.

“That being said, from our numbers and most importantly our conversations with the leading publishers in the industry, I know we are easily one of the top retailers.”

NPD’s report listed the top five distributors based on percentage of unit sales as Steam, Direct2Drive,, and, respectively.

The press release issued by NPD didn’t list the full top 20 for digital distribution, which the firm has said in the past it plans to keep certain information private, and only provide it to clients.



  1. endgame

    ok who was the douche from NPD who made that data available? :) I’m asking because I don’t want to blame the entire company. not all of them r at fault, right? right? :)

    #1 4 years ago
  2. Keivz

    That’s more like it actually. I knew the previous numbers had to be significantly skewed.

    #2 4 years ago
  3. xxJPRACERxx

    Impulse is a joke. There’s no way it’s bigger than D2D.

    #3 4 years ago
  4. DeSpiritusBellum

    NPD got their data solely from surveys, according to their press release. One quarterly survey from 8000 of their online consumer panel, and a weekly survey from 180,000 of their online consumer panel, divided into four weekly surveys.

    That’s a lot of people, but somehow I doubt that kind of survey is as accurate as a political poll. I’m pretty sure it’s easier to find a lot of people with political views, than it is to find a lot of people who buy games on a regular basis. I don’t trust it.

    But that said, GamersGate and Impulse have no idea what any of their competitors are making, so they’re obviously just trying to get a bit of publicity out of this thing.

    #4 4 years ago
  5. Uncontested

    Meh, the only reason anyone knows what Impulse is, is because they forced you to use it with Sins of a Solar Empire to get the expansions.

    #5 4 years ago
  6. AHA-Lambda

    @5 – yeah pretty much this =/

    #6 4 years ago

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